Rack Room Shoes raised $601,149 to provide children in need with new shoes for the school year. The funds support Shoes That Fit, a grassroots non-profit organization that provides shoes to at-risk students, identified through local school liaisons…
Category: Outdoor
K•Swiss Unveils New Brand Identity
K•Swiss has introduced a new brand identity that celebrates its place as the only heritage American tennis brand. K•Swiss’ new look brings the brand back to its founding roots and is characterized by a new visual language, including: a directional l
Nike Tops Forbes Most Valuable Sports Brands List
Nike again ranked first in Forbes ranking of the top ten most valuable sports brands in the business category. Nike had a value of $17.3 billion. Second was ESPN, valued at $15 billion; followed by Adidas, $7.1 billion; Sky Sports, $4.1 billion; Under Arm
Westcomb Launches Ambassador Search Along With Redesigned Website
Westcomb is seeking those with a passion for the outdoor experience to fill a roster of adventurers to join the brand’s expanding ambassador team. The ambassador search is launching simultaneously with an entirely redesigned website and e-commerce p
Bia Sport Hires OutsidePR as Agency of Record
Bia, the multisport GPS watch maker, has hired OutsidePR as its public relations agency. The brainchild of endurance athletes Cheryl Kellond and Sylvia Marino, Bia Sport is…
Minn Kota Launches New, Enhanced Website
Minn Kota has launched a new brand website (www.minnkotamotors.com) showcasing its trolling motors, Talon shallow water anchors, battery chargers and marine accessories…
President of Nike Golf Cindy Davis Retires
Nike Inc. announced that Cindy Davis, president of Nike Golf, plans to retire from Nike. Davis joined Nike Golf USA as general manager and has served as president of Nike Golf since 2008…
NRF Forecasts 4.1 Percent Holiday Gain
After a turbulent start to 2014, the National Retail Federation announced it expects sales in November and December (excluding autos, gas and restaurant sales) to increase a healthy 4.1 percent to $616.9 billion, higher than 2013’s actual 3.1 percen
CustomWeather Issues Long Range Snow Forecast
CustomWeather released its U.S. Ski Outlook for Winter 2014-2015, highlighting the best regions for optimal skiing conditions this winter during the months of December 2014 –February 2015…
SoftScience Announces Official Brand Launch
Two footwear veterans, Scott Seamans, a Crocs founder and chief designer, and John Duerden, former president and COO of Reebok and a former CEO at Crocs, have launched a new brand, SoftScience, that promises to take “comfortable, casual footwear to an en
Digital Operative Partner to Launch Get You(th) Outdoors Challenge
Digital Operative has developed an interactive platform for The Outdoor Foundation in a pro bono effort to engage members of the outdoor industry online and encourage them to share their experiences with others through the Get You(th) Outdoors Challenge..
Deer Valley Agrees to Acquire Solitude Mountain Resort
Deer Valley Resort, a favorite location for outdoor and bicycle industry demo events, has entered into an agreement to purchase Solitude Mountain Resort and will begin operating the resort on May 1, 2015…
Citi Underwrites Major Expansion of Miami Beach Bike Share Program
Citi will become the title sponsor of the Miami Beach bike share program – Decobike – for at least the next five years, enabling a major expansion of the system to Downtown Miami and Coconut Grove. The global banking giant said it has learned through its
Nike Re-Ups with Pendleton on Exclusive Line
Nike has partnered again with Pendleton Woolen Mills for a limited run of NIKEiD customization choices…
Liberty Interactive Spins Off Backcountry, Other non-QVC Assets
Liberty Interactive Corporation sold its digital commerce companies, including Backcountry.com and Bodybuilding.com, and renamed itself QVC Group Friday as part of its previously announced plan to focus investors on its rapidly growing QVC television shop
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