The White Mountain Footwear Group announced that Maxwell (Max) Harrell will lead the newly launched Summit White Mountain division as director of sales. 

Summit White Mountain footwear for women features fashion collections and forward silhouettes made from the finest Italian leather.  Harrell will spearhead the growth and positioning of this new division which is designed to appeal to better footwear retailers and fashion consumers featuring designs made with the finest Italian leathers and modern styling, still at competitive prices.

White Mountain is very happy to have Max leading this new endeavor with his expertise and great reputation in the market.  His deep knowledge and tremendous experience in building high quality brands is a perfect fit for our companys business strategy and culture, says Kevin Mancuso, co-owner and CEO.

Max Harrell has a deep understanding of the footwear industry through leadership positions at major footwear brands. Previous to joining White Mountain, Max served as President at CC Corso Como, Ballasox & Ciao Bella.  Prior to that, he was national sales manager at Skechers; VP sales at Rocket Dog Footwear; and director of footwear at Esprit.

I am excited to be joining a team that is focused on creating footwear that has the best of design, quality, and price. This is a unique opportunity to be a brand leader in a category that is underserved, yet highly desired by women across the country, says Harrell.