The NDA was created after nationally acclaimed deer experts attending the inaugural North American Whitetail Summit identified several emerging threats such as hunter access issues, disease, predators, and declining deer populations.

“We are elated to have an organization such as Bass Pro Shops in our corner as a founding partner,” said NDA Executive Director Craig Dougherty.  “Johnny Morris has instilled a great tradition of conservation not only in his company but across the entire outdoor industry. The NDA couldnt have a better partner as we forge ahead to ensure the future of deer and our hunting heritage. The Bass Pro Shops seal of approval means everything to us.”

For over 40 years, Founder Johnny Morris has been dedicated to inspiring people, especially youth and families, to love, enjoy and conserve the great outdoors.   The company has stayed true to its commitment to conservation by being a presenting sponsor of the inaugural North American Whitetail Summit held in March 2014 and now founding partner of the National Deer Alliance.

“The formation of an organization such as the National Deer Alliance couldnt have come at a better time as threats to the nation’s deer herd and hunting heritage continue to increase, said John Paul Morris, general manager of Bass Pro Shops online store and member of the RedHead Pro Hunting Team.”Bass Pro Shops is pleased to pledge their support of the NDA in an effort to ensure the future of deer hunting in North America.”

Membership in the NDA is free and includes a comprehensive weekly e-newsletter on issues impacting deer and deer hunting in North America and the latest in deer information including hunting strategies and tips from the pros as well as educational, entertaining, and unique deer videos.   For more information visit http://www.nationaldeeralliance.com.