The new SIG Store features an advanced search function, with filtering options that allows shoppers to find products by firearm type, specific gun model, caliber, apparel type, color, size, price and several other options.

New product pages offer multiple images and the ability to zoom in on product details. From there, shoppers can put items into a wish list, which they can then send to friends and family. New email alerts notify users when out-of-stock items are available.

An enhanced account management system lets customers track their items, see their recent orders, and view some of the best selling items. Those who live in restrictive states can filter their store purchases to view only the products that are legal in their state.