SHOEme, parent company of online footwear retailers and, announced that Peter Lee has joined the company as chief information officer.  As CIO, Lee will be a key contributor, responsible for leading and enhancing SHOEme’s information technology capabilities as they continue to expand and invest in their rapidly growing online retail platform.

“ and continue to grow at a rapid pace and we need someone who understands our needs from a technical standpoint to help guide the way,” said Roger Hardy, CEO of SHOEme. “Peter was very successful in spearheading and creating a leading technology platform for and will be invaluable as we look to enhance the leading technology and information platform in the $125 billion athletic and comfort categories. It’s exciting to get someone of this caliber to join our team in this critical role.”

Lee comes with a wealth of experience and brings with him more than 18 years of progressive leadership in the online and technology services arena. Most recently, Lee was the CEO and managing director at LensWay, a wholly owned subsidiary of Coastal Contacts. As CEO, Lee was responsible for all P&L and Operations functions.

Prior to his role at LensWay, Lee was Chief Technology Officer at Coastal Contacts where he led the company’s overall e-commerce and supply chain platforms. Lee has also held technology leadership roles at Intuit, Netflix and Oracle.  He holds a B.S. in aeronautical and astronautical engineering from Ohio State University. and merged in July 2014 after being acquired by Hardy Capital Partners for an undisclosed amount. The combined entity has more than 250 employees across North America and offers a selection of more than 350 shoe brands and 35,000 different shoes serving more than 1.5 million customers shoes this year.

Lee will be joining an impressive team at SHOEme and OnlineShoes. He will also rejoin many of his former teammates from including: Roger Hardy, CEO; Nick Bozikis, CFO; Sean Clark, President and Co-Founder at SHOEme; Curtis Peterson, CMO; Dominic Uy, CTO