Fanatics signed on as the official multichannel retail partner Mercedes-Benz Stadium, home of the Atlanta Falcons and Major League Soccer’s (MLS) newest expansion team – Atlanta United FC.
Category: Apparel
Toad&Co Appoints Southern Sales Agency
Eventum, based in Charleston, SC, will support the outdoor lifestyle apparel brand in the south.
New Adidas CEO Makes Reebok Turnaround His First Mandate
Kasper Rorsted revealed a major restructuring at Reebok, a commitment to sell Adidas TaylorMade by the close of the year, and only some tweaks to the Adidas brand.
Callaway Golf Takes Advantage Of Nike’s Exit
Callaway hired Nike’s former senior director of golf-ball innovation, while reporting better-than-expected third-quarter results.
Aisle Talk, Week Of October 31
Top headlines from the active lifestyle industry you may have missed this week.
By The Numbers, Week Of October 31
The leading figures from this week’s news in the active lifestyle space.
Dorel Reports Solid Third Quarter Results
Earnings rose 32.9 percent despite a slight decline in sales.
Balega Partners With Achilles International
Balega International, the producer of performance running socks, partnered with Achilles International to help disabled athletes compete in the 2016 TCS New York City Marathon.
The Buckle’s October Comps Slide
Same-store sales decreased 15.5 percent.
Amer Sports Gets New Americas GM
The parent company to Wilson, DeMarini, Louisville Slugger, Salomon, Arc’teryx, Atomic, Suunto, Mavic and Enve brands promoted Bill Kirchner to vice president and general manager – Americas.
Under Armour Teams Up With Youth Flag Football
Under the Lights is a non-contact league that brings together thousands of participants (K-10th grade) to compete and learn about the game of football.
The North Face Donates $10K To Big City Mountaineers
The gift will help introduce underprivileged urban youth to the outdoors through wilderness mentoring experiences.
Ibex To Share DTC Revenue With Retailers
The outdoor merino wool apparel brand will share 10 percent of all ibex.com direct-to-consumer sales within specified local regions with participating retailers.
Gildan Activewear Lowers 2016 Guidance, But ‘Very Bullish’ For 2017
Despite missing Wall Street’s revenue and profit estimates, plus lowering full-year guidance, investors were encouraged by Gildan’s 2017 outlook to send the stock up.
Anta Signs Manny Pacquiao
The Chinese sportswear brand hopes signing the boxer will improve its brand influence across the globe, as well as help strengthen its presence in the training and boxing market.
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