Toad&Co, the outdoor lifestyle apparel company, announced the addition of Eventum to its sales force for the southern territory. Joining forces with Eventum is a way in which Toad&Co continues to provide support to retailers through the lens of a sustainable heritage outdoor brand.

“Toad&Co is proud to continue to partner with strong and established outdoor specialty agencies such as Eventum,” noted Scott Whipps, Toad&Co vice president of sales. “Chip and his team bring a deep understanding of our retailer partners’ needs and a level of sophistication to build on their success. We are excited to add Eventum Sales to our team and provide retailers with best-in-class service and support to grow their Toad&Co business.”

Based in Charleston, SC, Eventum is a sales and consulting agency that represents brands across the outdoor, sport and lifestyle markets. Founded in 2013 by Chip Parker, the agency’s mission is to build the most impactful profitable relationships with the dealers in its territory. Eventum’s six-member team includes Todd Combs, Sara Green, Karen Harper, Matt Ginley and Jody Hale.

“Eventum is excited to build on the solid foundation that Toad&Co has established for the past 20 years in the southeast,” said Chip Parker, Eventum’s owner. “As our industry has evolved and matured, Toad&Co is a perfect fit and represents the iconic culture our agency strives to work with.”

Eventum begins their work with Toad&Co effective immediately.