Adidas reportedly signed Bulls guard Zach LaVine to an endorsement deal. With incentives, the four-year contract could be worth up to $35 million.
Category: Apparel
Pro Football Losing Fans; Other Sports Holding Steady
The percentage of U.S. adults who self-identify as professional football fans has fallen from 67 percent in December 2012, the last time Gallup asked the question, to 57 percent today. In contrast, every other sport measured in the Oct. 10-11 survey, except for Olympic sports, did not change meaningfully from five years ago.
REI Hires Chief Technology Officer
REI has named the former CIO and executive VP of Coach as its chief information officer and EVP, according to Geekwire. Christine Putur spent four years at Coach, from February 2013 to May 2017. Prior to that, she served as the CIO and senior VP of Staples Corp. Before Staples, she worked for Compaq Computer […]

Badger Sportswear To Acquire Alleson Athletic
Badger Sportswear, a leading manufacturer of athletic apparel and team uniforms, announced that it is acquiring Alleson Athletic, the manufacturer of in-stock uniforms and custom sublimated garments. Together, Badger and Alleson are positioned to become the preferred trade brand sportswear partner.

Asics Sales Slides 4.4 Percent In North America In Q3
Sales in the U.S. were down 11.4 percent on a currency-neutral basis in the first nine months of 2017.

Kitsbow Donates To Redwood Credit Community Fund
The Sonoma County-based manufacturer of cycling clothing and accessories is donating 50 percent of its total sales from Friday, November 3 to the Redwood Credit Community Fund.

Aisle Talk, Week Of October 30
Top headlines from the active lifestyle industry you may have missed this week.

VF Doubles Down On Merino Wool With Icebreaker Acquisition
VF Corp. looks to secure a dominant position in the fast-growing natural fiber category while Icebreaker believes it’s found a partner to help it become a $1 billion brand.

Gildan Activewear’s Top-Line In Q3 Impacted By Sock Slowdown
The overall sock business was down in the quarter due to weak demand in the sock category, particularly for higher-margin sock brands in department stores, national chains, and sporting goods.

Newell’s Play Segment Sees Strong Earnings Uptick
On a conference call with analysts, Michael Polk, Newell’s CEO, highlighted mid-single-digit growth from the Fishing and Team Sports segments although the improved earnings largely reflects the absence of year-ago inventory writeoffs post-acquisition.

Moody’s Downgrades Under Armour’s Debt Ratings
Moody’s Investors Service downgraded Under Armour, Inc.’s senior unsecured ratings to Baa3 from Baa2. The outlook is negative.

Asics U.S. Sales Slump In Nine Months
Asics reported sales in the Americas region decreased 5.6 percent, or 7.5 percent on a currency-neutral basis, in the nine months through September 30. The decline was attributed to weak sales in the U.S.

Skechers Brings Out Limited-Edition Meb Shoe For Final Race
To celebrate Meb Keflezighi’s final race, Skechers is introducing a limited edition 36 pairs of his racing shoe will be available for sale at the TCS New York City Marathon expo.

VF Agrees To Acquire Icebreaker
VF Corporation signed a definitive purchase agreement to acquire Icebreaker, the Merino-wool specialist based in Auckland, New Zealand. Terms were not disclosed.

Adidas Campaign Celebrates Women Runners
Adidas unveiled its new women’s running film, titled Fearless AF, that spotlights six powerful female Adidas ambassadors – Karlie Kloss, Kathrine Switzer, Mary Keitany, Robin Arzon, Jessie Zapo and Jen Rhines – with the confidence and creativity to change the rules of sport.