Adidas Signs Zach LaVine

Adidas reportedly signed Bulls guard Zach LaVine to an endorsement deal. With incentives, the four-year contract could be worth up to $35 million.

Pro Football Losing Fans; Other Sports Holding Steady

 The percentage of U.S. adults who self-identify as professional football fans has fallen from 67 percent in December 2012, the last time Gallup asked the question, to 57 percent today. In contrast, every other sport measured in the Oct. 10-11 survey, except for Olympic sports, did not change meaningfully from five years ago.

REI Hires Chief Technology Officer

REI has named the former CIO and executive VP of Coach as its chief information officer and EVP, according to Geekwire. Christine Putur spent four years at Coach, from February 2013 to May 2017. Prior to that, she served as the CIO and senior VP of Staples Corp. Before Staples, she worked for Compaq Computer […]

Badger Sportswear To Acquire Alleson Athletic

Badger Sportswear, a leading manufacturer of athletic apparel and team uniforms, announced that it is acquiring Alleson Athletic, the manufacturer of in-stock uniforms and custom sublimated garments. Together, Badger and Alleson are positioned to become the preferred trade brand sportswear partner.

Newell’s Play Segment Sees Strong Earnings Uptick

On a conference call with analysts, Michael Polk, Newell’s CEO, highlighted mid-single-digit growth from the Fishing and Team Sports segments although the improved earnings largely reflects the absence of year-ago inventory writeoffs post-acquisition.

Asics U.S. Sales Slump In Nine Months

Asics reported sales in the Americas region decreased 5.6 percent, or 7.5 percent on a currency-neutral basis, in the nine months through September 30. The decline was attributed to weak sales in the U.S.

VF Agrees To Acquire Icebreaker

VF Corporation signed a definitive purchase agreement to acquire Icebreaker, the Merino-wool specialist based in Auckland, New Zealand. Terms were not disclosed.

Adidas Campaign Celebrates Women Runners

Adidas unveiled its new women’s running film, titled Fearless AF, that spotlights six powerful female Adidas ambassadors – Karlie Kloss, Kathrine Switzer, Mary Keitany, Robin Arzon, Jessie Zapo and Jen Rhines – with the confidence and creativity to change the rules of sport.