The University of North Dakota and Adidas formed a new multi-year partnership in which the Portland, OR-based company will be the official athletic footwear, apparel and accessory brand of the Fighting Hawks through the 2024/25 season.
“North Dakota Athletics is excited to announce our partnership with Adidas as our apparel and footwear provider,” said UND Athletics Director Brian Faison. “This is a new opportunity for all of our teams to have access to the best gear available, provide brand consistency and help connect our fans to our teams at retail. Adidas recognizes the growth and potential of our Fighting Hawks teams and were aggressive in pursuit of this partnership.”
With the new all-school deal, Adidas will supply the Fighting Hawks with uniforms, apparel, footwear and accessories for all of their athletic teams.
“We believe that sports have the power to change lives and we look forward to providing the Fighting Hawks’ sports programs with our newest and most innovative footwear, apparel and equipment, along with new opportunities for increased visibility,” said Jim Murphy, director of NCAA Sports Marketing at Adidas America. “This new partnership is a tremendous opportunity for Adidas to work closely with North Dakota Athletics and help them execute their mission to guide student-athletes towards success in academics, the community and sports through participation in progressive programming that emphasizes leadership, personal, social and career development.”
Adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State and Texas A&M. Adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL) and Major League Soccer (MLS).