Author: VBC

Kitsbow announced a new partnership with the New England Mountain Bike Association (NEMBA), one of the oldest mountain bike organizations in the United States, which works in six states and is supported by 8,000 members.  In celebration of NEMBA’s 35th anniversary, Kitsbow created a special edition of its wool Icon shirt, Merino wool Lory top for […]

Tailwind Nutrition celebrates its 10th Anniversary this month with a limited-edition Orange/Vanilla Sunshine Recovery Mix. In 2012, athlete Jeff Vierling founded the company to find a better nutrition solution for endurance athletes after competing in the Leadville 100 for multiple years. The company’s first product, Endurance Fuel, solved common issues that endurance athletes experience, including […]

SEATTLE, Wash. (May 10, 2022) –Two leading Pacific Northwest brands, Outdoor Research and Dovetail Workwear – both known for making high-quality, hard working and great-fitting apparel – teamed up for Spring 2022 to create a collection of outdoor accessories built to support outdoor enthusiasts and working women in occupations where durability and performance cannot be […]

Gregory Mountain Products announced its 2022 Ambassador Team who were selected based on their passion for the outdoors and involvement in their communities.  Each member of the paid team aligns with Gregory’s goal of getting more people outside to serve as an extension of the brand and spread its mission across a broad range of […]

HOOD RIVER, Ore. (May 2, 2022) — Slingshot Sports, industry-bending innovators and manufacturer of watersports equipment, launched their online learning platform, Foil-Academy.com, to provide users with a comprehensive library of learning resources for winging. With over 6 hours of total content and 60 lessons, Foil Academy is the most complete online course in watersports. The […]

Outdoor Research launched its Spring 2022 plus-size technical outdoor apparel collection for women, including waterproof rain shells, synthetic insulation, fleece, hiking and mountaineering pants, sun layers, and base layers. available at  In Fall 2022, Outdoor Research will expand its women’s Plus collection with two ski kits, including jackets, pants and bib, winter insulation layers, winter […]

In celebration of its 115th anniversary, Rossignol highlights its commitment to sustainable product development, eco-conscious design, product life-cycle, and recycling solutions by introducing its Essential ski.  Available in limited quantities in FW 2022/23, the ski was developed using the simplest and fewest raw materials, ensuring that more than 75 percent of the ski is 100 […]

ORCA Coolers & Drinkware, the U.S.-based manufacturer, celebrates ten years with four drinkware styles, a new logo and the slogan  “Make it Last.” The new travel mugs include the Camper and Traveler. The stainless steel, double-walled and vacuum-sealed drinkware keeps beverages cold for up to 24 hours and hot for eight hours. Additional features include:  […]

Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, offers the Lido for Spring 2022. Lido’s pro-level features include vented, adjustable nose pads, sweat channels and eyewire drains, Hydrolite grips on the nose pad and temples, top shields and side hooding, spring hinges, and thin temple.  “Lido is a brand new category for […]

BEND, Ore., (April 19,, 2022) — BlackStrap, the leading made-in-the-USA manufacturer of face gear, base layers, and accessories for winter sports, anglers, and outdoor recreationists has become a primary sponsor and bib-supplier for the United States of America Snowboard and Freeski Association (USASA) events and competitions.  “We are incredibly excited to partner with USASA as […]

OrthoLite introduces OrthoLite ESD Shield, the mechanically-bonded electrostatic discharge protection insole technology. OrthoLite ESD Shield is available in molded insoles with full heel-to-toe ESD protection. Suited for work and service footwear, ESD Shield is a top cover system that uses OrthoLite’s patented Fiber-Fusion technology using conductive copper fibers that require no glue and is mechanically […]

For Spring/Summer 2022, Indyeva, an outdoor clothing company for women, features sustainably made clothing for the outdoor enthusiast and its first trail-to-river swimwear collection. Working towards its goal of using 100 percent recycled synthetic, natural or organic fibers by 2025, half of the raw materials in the collection are made from sustainable components. Of a […]

Kitsbow Cycling Apparel announces its 2022 Kitsbow Ambassador Team, including 29 women and 30 men living in the U.S., selected for their passion for cycling, involvement in their local communities, and work to get more people on bikes. “Kitsbow is excited to support our Ambassadors’ adventures by making sure they are equipped with high-quality apparel,” […]

Costa, the manufacturer of the first color-enhancing polarized glass lens for sunglasses, is offering next-level performance in two more of its legacy frames for spring 2022.  In 2021, Costa debuted its Pro Series with the Blackfin Pro and Fantail Pro. The collection grows to four styles with the Reefton Pro and Tuna Alley Pro featuring: Eyewire drains to keep sweat and […]

Life Time, owner and producer of 30 athletic events across the U.S. and Mazda North American Operations announced a deal where Mazda is the presenting sponsor and the first automotive brand to sponsor its inaugural Life Time Grand Prix off-road cycling series.  The agreement coincides with the launch of Mazda’s CX-50, a crossover model, to debut at […]