Effort by OR to support COVID-19 response highlights role of American manufacturing, U.S. federal agency approval.
Author: VBC
Metolius Climbing Launches New Website With Compelling Photography And An Enhanced User Experience
Bend, OR, July 16, 2020 – Metolius Climbing, a leading manufacturer and designer of innovative climbing gear, unveils its new website with a vastly improved user interface, easily accessible athlete training videos, and a clean mobile layout. The new Metoliusclimbing.com helps shoppers make well-informed decisions and access the brand’s wealth of training education. All products – […]
Gregory Introduces Plus-Size Product Lines, Grows ‘Gateway Program’ Promoting Inclusivity In The Outdoors
Gregory, in partnership with Unlikely Hikers, debuts full plus-size pack collection for 2021
2020 DK Event Cancelled As A Result Of The COVID-19 Pandemic
Emporia, KS, July 7, 2020—Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin DK, the world’s premier gravel event, today announced the 2020 DK, which had been rescheduled for September 12, 2020, has been canceled due to persisting COVID-19 concerns. The decision to cancel comes after thorough input from community […]
Forloh Launches Technology-Driven ‘Made in America’ Apparel Brand for Hunting, Fishing And Outdoor Markets
Whitefish, MT, July 1, 2020 — For the first time in decades, premium technical apparel that’s made in America pairs with the best technology on the market thanks to FORLOH, a new direct-to-consumer hunting, fishing and outdoor brand that is launching July 3, 2020. In addition to unveiling FORLOH.com, the brand’s flagship retail store will […]
SBT GRVL Announces SBT VRTL Ride Experience
A community ride experience free for all to participate with donations benefiting advocacy partners
New Gregory Paragon, Maven Backpacks Earn Top Awards From Outside, Backpacker, Popular Mechanics Magazines
Backpacker calls Gregory Paragon/Maven “one of the best all-around packs we have ever carried on the trail;” Outside hails packs as “blissfully stable under oxen-grade loads”
Royal Robbins Announces Partnership with Adventure Leader, MT Sobek
San Francisco, CA, June 15, 2020 – Royal Robbins and MT Sobek, two companies with a shared heritage of inspiring adventure for 50+ years, announce a partnership that will help inform Royal Robbins’ product innovation and help strengthen the brand’s position as a leader in outdoor adventure apparel. Innovators in adventure travel, MT Sobek’s world-class adventure […]
Royal Robbins Named To Textile Exchange Leaderboard For Use Of Ethically-Sourced MMC Fibers
San Francisco, CA, June 1, 2020 – Commitment to environmental and social responsibility has been at the core of the Royal Robbins business since the outdoor apparel brand’s inception more than 50 years ago. Royal Robbins’ use of eco-conscious, ethically-sourced fibers, called Manmade Cellulosic Fibers (Tencel™ Lyocell and Tencel™ Modal), is garnering international recognition. Royal Robbins […]
Dirty Kanza Announces Dirty Kanza: Ad Astra Edition, AVirtual Gathering From May 27-31
Emporia, KS, May 28, 2020 — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin Dirty Kanza, launches their Garmin Dirty Kanza: Ad Astra Edition weekend, that will kick off today through Sunday, May 31. The Life Time team will bring cycling enthusiasts a virtual weekend “through the stars” highlighted […]
Open Sky Welcomes Dr. Coady Schueler To Clinical Team
Dr. Schueler will primarily work with the adolescent girl’s group at Open Sky
Outdoor Research Launches Face Mask Program With Proprietary Filter System For Retailers, Consumers
Along with availability starting in June for consumers, retailers and in a bulk program, OR is donating 8,000 masks to retailers and staff.
Crusher In The Tushar Cancels 2020 Event
Beaver, UT, May 19, 2020 — Life Time, the nation’s premier healthy lifestyle brand announced today that their newest acquisition, Crusher in the Tushar, will be canceled amidst the COVID-19 pandemic. Crusher in the Tushar was acquired by Life Time at the end of 2019, and was originally scheduled for Saturday, July 11, 2020. Crusher […]
GCI Outdoor Introduces New Freedom Rocker Portable Folding Rocking Chair Available Exclusively At Dick’s Sporting Goods
Proceeds from sales will benefit K9s for Warriors and Homes for Our Troops
Leadville Race Series To Cancel All 2020 Leadville-Based Events Amid The COVID-19 Crisis
Leadville, CO, May 13, 2020 — Life Time, the nation’s premier healthy lifestyle brand which owns the Leadville Race Series, announced today all 2020 Leadville-based mountain bike and run events will be cancelled amidst the COVID-19 pandemic. “The Leadville Race Series is near and dear to us at Life Time, as it is to our […]
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