Kitsbow Cycling Apparel launched its purpose-designed Denim Icon Shirt that “meets the standards of luxury apparel.”

The shirt is the same silhouette as Kitsbow’s Icon Shirt made with Pendleton Wool. Vented gussets minimize binding across the shoulders, while front snaps and rear vents adjust ventilation and allow for a wide temperature range of wearability in warmer weather. 

“Our design team has been conceiving and designing high-performance apparel for years—their designs deliver durable clothes, so comfortable they nearly ‘disappear’ when worn, and at the same time offer timeless style for the discerning buyer,” explained David Billstrom, Kitsbow CEO. “Our team turned their attention to the classic denim shirt, and the result is the most comfortable, durable and stylish performance denim shirt available anywhere.”

The Denim Icon shirt comes in a Slate colorway with 4-way stretch and 3-way blend twill. Available in three fits and sizes (women’sSignature, and Relaxed Athletic) in tall and regular lengths for 34 size/fit choices. Shirts are made to order at Kitsbow’s Old Fort, NC, manufacturing facility.

Photo courtesy Kitsbow