Salt Lake City, Utah (July 23) Finisterre, the UK-based brand known for its sustainable outdoor products, has reached across the Atlantic to collaboratively create two new hiking packs with Gregory, the US label known for the supreme carrying comfort of its backpacks. This new relationship is rooted in a shared commitment to sustainability and adventure […]
Author: VBC
Therm-a-Rest Transforms Sleeping Bag Market, Launches Boost 650 for Spring 2025
Innovative new design changes the way we sleep in the backcountry
MSR Launches Switch Stove System, Leveraging Brand’s Technical Versatility
New innovative sound system stove allows you to sauté, simmer, cook, or boil and can be used with any backpacking pots or pans.
OrthoLite X40, Ultra and 0.11 Originals Insoles Receive American Podiatric Medical Association Seal of Acceptance
Amherst, Mass. (July 9, 2024) – OrthoLite, the global leader of branded, high performance, comfort footwear solutions, is honored to accept the American Podiatric Medical Association (APMA) Seal of Acceptance for its X40, Ultra and 0.11 Originals insoles. According to APMA, this honor is granted to products found to promote good foot health. The Seal […]
Moved by the mountains, Mammut introduces spring 2025 collection to take you higher
Mammut continues its long history of creating high-performing and sustainable gear with an expanded collection of apparel for wherever the mountains take you
Royal Robbins Advances 55 Year Sustainability Journey
Industry leading commitment tied to brand roots in Yosemite
Recco Partners with Arc’teryx for 13th Annual Alpine Academy in Chamonix
Recco builds upon longstanding relationship with Arc’teryx to provide attendees backcountry safety education in the legendary mountaineering mecca
Tailwind Nutrition Launches Blueberry Lemonade Endurance Fuel
This limited edition flavor is a summer endurance sport refresher inspired by the world’s favorite cycling spectacle
Costa Sunglasses Named Official Eyewear Partner of Safe Harbor Marinas
New partnership celebrates a shared commitment to exploring and preserving our oceans for future generations
Astral Launches Performance Hemp Apparel Collection
Made from a majority of hemp, the new performance apparel line leads the industry away from petroleum-based fabrics
Mammut welcomes Cail Soria to its family of athletes, strengthening its legacy in climbing
Cail joins the ranks of iconic climbers such as Steph Davis and Katie Lambert, among other elite mountain athletes
SIA Reports Key Data in Participation and Enthusiast Insights for 2023/24 Ski Season
Park City, UT (May 30, 2024) — Snowsports Industries America (SIA), the premier trade association representing the winter outdoor industry, is excited to share an early look at key data from the organization’s Winter Sports Annual Participation Preview and End of Season ’23-’24 Winter Enthusiast Insights Report. Both reports shed light on the health, vitality […]
OrthoLite Founder, CEO Glenn Barrett Accepts Honor of Induction into 2024 Sporting Goods Industry Hall of Fame
Barrett recognized by the National Sporting Goods Association for his significant contributions to the sporting goods footwear industry through development of open-cell PU foam
Tailwind Nutrition Dauwaltermelon Endurance Fuel returns, for keeps
Watermelon-Lime flavor created with legendary ultrarunner, Courtney Dauwalter, joins Tailwind suite of flagship flavors
EFoiling pioneers Lift Foils launches inflatable Blowfish accessory for foil boards
The new add-on will ease the learning curve for beginners and add utility for seasoned riders.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal