TransRockies Launches New Gravel Stage Race In British Columbia
PR Partner Press ReleaseWith 20 years of stage race experience, TransRockies goes ‘all in’ on gravel for 2021 (Read More)
Author: VBC
Outdoor Research Adds Sespe Group As Sales Agency In SW Territory
PR Partner Press ReleaseChris Morrisette and his team will represent the OR brand in California, Arizona, Nevada, and Hawaii. (Read More)
SBT GRVL Raises $30K For Advocacy Partners Through SBT VRTL Ride Experience
PR Partner Press ReleaseSteamboat Springs, CO, August 26, 2020 – SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, raised $30,000 dollars for its advocacy partners through its global virtual ride, SBT VRTL . This free... (Read More)
Royal Robbins Launches Hemp Sock Collection; Debuts New Website
PR Partner Press ReleaseSan Francisco, CA, August 17, 2020 — Royal Robbins launches into a new product category with the... (Read More)
Mark Satkiewicz Memorial Fund Launched
PR Partner Press ReleaseSatkiewicz Family, in partnership with the Steamboat Springs Winter Sports Club, launch fund to remove barriers and invite more kids to develop a lifelong love for exploring the outdoors (Read More)
Outdoor Research Achieves NIOSH Approval For U.S.-Made N95 Flat Fold Respirator Mask
PR Partner Press ReleaseEffort by OR to support COVID-19 response highlights role of American manufacturing, U.S. federal agency approval. (Read More)
Metolius Climbing Launches New Website With Compelling Photography And An Enhanced User Experience
PR Partner Press ReleaseBend, OR, July 16, 2020 – Metolius Climbing, a leading manufacturer and designer of innovative climbing gear, unveils its new website with a vastly improved user interface, easily accessible athlete training videos, and a... (Read More)
Gregory Introduces Plus-Size Product Lines, Grows ‘Gateway Program’ Promoting Inclusivity In The Outdoors
PR Partner Press ReleaseGregory, in partnership with Unlikely Hikers, debuts full plus-size pack collection for 2021 (Read More)
2020 DK Event Cancelled As A Result Of The COVID-19 Pandemic
PR Partner Press ReleaseEmporia, KS, July 7, 2020—Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin DK, the world’s premier gravel event, today announced the 2020 DK, which had been rescheduled for September 12,... (Read More)
Forloh Launches Technology-Driven ‘Made in America’ Apparel Brand for Hunting, Fishing And Outdoor Markets
PR Partner Press ReleaseWhitefish, MT, July 1, 2020 — For the first time in decades, premium technical apparel that’s made in America pairs with the best technology on the market thanks to FORLOH, a new direct-to-consumer hunting, fishing and outdoor... (Read More)
SBT GRVL Announces SBT VRTL Ride Experience
PR Partner Press ReleaseA community ride experience free for all to participate with donations benefiting advocacy partners (Read More)
New Gregory Paragon, Maven Backpacks Earn Top Awards From Outside, Backpacker, Popular Mechanics Magazines
PR Partner Press ReleaseBackpacker calls Gregory Paragon/Maven “one of the best all-around packs we have ever carried on the trail;” Outside hails packs as “blissfully stable under oxen-grade loads” (Read More)
Royal Robbins Announces Partnership with Adventure Leader, MT Sobek
PR Partner Press ReleaseSan Francisco, CA, June 15, 2020 – Royal Robbins and MT Sobek, two companies with a shared heritage of inspiring adventure for 50+ years, announce a partnership that will help inform Royal Robbins’ product innovation and help... (Read More)
Royal Robbins Named To Textile Exchange Leaderboard For Use Of Ethically-Sourced MMC Fibers
PR Partner Press ReleaseSan Francisco, CA, June 1, 2020 – Commitment to environmental and social responsibility has been at the core of the Royal Robbins business since the outdoor apparel brand’s inception more than 50 years ago. Royal Robbins’ use of... (Read More)
Dirty Kanza Announces Dirty Kanza: Ad Astra Edition, AVirtual Gathering From May 27-31
PR Partner Press ReleaseEmporia, KS, May 28, 2020 — Life Time, the nation’s premier healthy lifestyle brand which owns and... (Read More)
Open Sky Welcomes Dr. Coady Schueler To Clinical Team
PR Partner Press ReleaseDr. Schueler will primarily work with the adolescent girl's group at Open Sky (Read More)
Outdoor Research Launches Face Mask Program With Proprietary Filter System For Retailers, Consumers
PR Partner Press ReleaseAlong with availability starting in June for consumers, retailers and in a bulk program, OR is donating 8,000 masks to retailers and staff. (Read More)
Crusher In The Tushar Cancels 2020 Event
PR Partner Press ReleaseBeaver, UT, May 19, 2020 — Life Time, the nation’s premier healthy lifestyle brand announced today... (Read More)
GCI Outdoor Introduces New Freedom Rocker Portable Folding Rocking Chair Available Exclusively At Dick’s Sporting Goods
PR Partner Press ReleaseProceeds from sales will benefit K9s for Warriors and Homes for Our Troops (Read More)
Leadville Race Series To Cancel All 2020 Leadville-Based Events Amid The COVID-19 Crisis
PR Partner Press ReleaseLeadville, CO, May 13, 2020 — Life Time, the nation’s premier healthy lifestyle brand which owns... (Read More)