Timed with the introduction of Gore-Tex’s AW22 season product launch, the company created its “Our Work Is Never Done” campaign showcasing four decades of innovation from Gore’s Fabrics Division.
The story outlines Gore’s journey “to develop its high-performing product technologies in durable, waterproof, windproof, and breathable protection.” The campaign ends with introducing new Gore-Tex products representing a key milestone in the company’s sustainability journey.
“As a science-based company, constant innovation is central to our work, and we wanted the campaign to carry the attitude of our ongoing commitment to finding responsible solutions that meet our standards for durable performance,” said Marc Bock, global content leader, Gore-Tex Brand. “The campaign captures our brand’s history while also highlighting that we reach these new heights through our collaboration and cooperation both with leading brands and outdoor enthusiasts.”
The campaign was released September 16 on multiple digital platforms. To view, go here. It also marks the first creative executions that carry the brand’s new tagline, “Going Further, Together.”