Point 3 Basketball Secures Patent

Point 3 Basketball, the performance apparel brand focused on basketball, has been granted U.S. Patent 8,769,716 on its invention of DRYV Moisture Control Technology. DRYV is designed to provide an absorbent layer in moisture wicking performance garments.

Fits Partners with Vail Valley Foundation

Fits, the manufacturer of premium performance and lifestyle sockwear, will help support some of the world’s most elite cycling athletes at Stage 6 of the USA Pro Challenge in Vail, CO. As one of the top cycling events in North America, 128 world-cla

Ugg Launches First Global Brand Campaign

Ugg Australia launched its first global brand marketing campaign called “THIS IS UGG.” The campaign includes sketch-artist Langley Fox, Ernest Hemingway’s great–great–granddaughter, as well as New England Patriot's quarterback Tom B

Timberland Appoints VP of U.S. Sales

Timberland promoted Matt Allen to vice president of U.S. sales. In this role, Allen will oversee Timberland’s wholesale business in the United States for both footwear and apparel. Allen moves into this new role following two years as senior sales d

Study Shows 1 in 3 Shoppers Will Not Shop This BTS Season

An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that retailers will continue to see the number of back-to-school shoppers in their stores drop. Last year, the data showed a drop of 3.5 percent compared to 2012,

Feetures! Expands with New Charlotte Office

Feetures!, a leading sock brand in the run specialty market, is expanding their office space to include a new location in Charlotte, NC. Located in Charlotte’s Historic South End, the teams’ second office location will serve as the center for

Blundstone Sets Marketing Investments

Blundstone will make a substantial commitment towards marketing programs to support its retail partners in 2014, with plans to bolster its retail display and website presence in the fall and plans for social media engagement…