Sharing a commitment to inspire girls everywhere to achieve their limitless potential, Girls on the Run and Famous Footwear announced a national partnership.
“We look forward to helping girls across the country as they achieve their goals through the Girls on the Run program,” said Will Smith, chief marketing officer of Brown Shoe Company Retail. “At Famous Footwear, we know the right shoe is an important part of a healthy lifestyle, so having the opportunity to support Girls on the Run is a victory for all.”
In connection with its Victory Is Yours campaign, Famous Footwear will partner with Girls on the Run to showcase moments of victory from participants, volunteers and parents. Throughout the year, these stories will be featured digitally and via social media channels to promote healthy choices. The partnership will also bring a variety of benefits to local Girls on the Run councils and participants nationwide including increased exposure for the program, encouraging new participant sign-ups, and discounts on footwear for upcoming races for existing members and coaches.
“Through this partnership, Famous Footwear underscores its commitment to inspiring girls to lead healthy, active lives . . . feet first,” said Elizabeth Kunz, chief executive officer of Girls on the Run International.
Girls on the Run is a non-profit organization that teaches life skills through dynamic, interactive lessons that creatively integrate running. During the ten-week afterschool program, girls sharpen their independent thinking skills, celebrate their unique strengths and realize their power to make a difference in the world. The program culminates with the girls being physically and emotionally prepared to complete a celebratory 5k run-an experience that unleashes their confidence and establishes a lifetime appreciation of health and fitness.
Famous Footwear, a division of Brown Shoe Company, has nearly 1,100
stores in the U.S. and Canada.
