Shock Doctor, the number one mouthguard company, has acquired XO Athletic, best known for its athletic cups and supporters. Shock Doctor intends to maintain the XO Athletic brand. Terms were not disclosed.
In February 2002, Mike Landi resigned from Kraft Foods, joined his brother Jim Landi and formed the XO Athletic Company, becoming a branded player in sports medicine. Based in Union, NJ, XO Athletic established itself in sports protection behind its patented flex-sided XO ProCup in 2003. XO later pioneered advances in athletic cups with 2Shot molding for comfort, along with Teen and PeeWee sizes for proper fit and protection. Its product range now includes compression shorts, mouthguards, sports cups and heart guards for men, youth and boys.
Shock Doctor said the acquisition provides access to patented technologies owned by XO along with retail distribution efficiencies that will benefit both brands. It follows on the June 2012 acquisition of Cutters Gloves, the maker of football gloves and accessories as well as other sports gloves for the baseball, fitness, golf and soccer markets.
“Our vision is to be the #1 choice for athletes around the world who demand performance products by providing the most technologically advanced gear on the market,” said Tony Armand, CEO and Shock Doctor, “We are excited to continue to work with the Landi’s in the development of new and innovative sports protection products.”
“The acquisition of XO Athletic, combined with the patents and technology already under the Shock Doctor portfolio allows us to continue innovating the category.” XO Founders, Jim and Mike Landi commented, “Shock Doctor is the leader in mouthguard innovation and enjoys a very strong position in the broader category of performance and protective gear. The fact that we will have access to Shock Doctor’s technology and distribution channels can only enhance the XO brand.”