Point 3 Basketball, the performance apparel brand focused on basketball, has been granted U.S. Patent 8,769,716 on its invention of DRYV Moisture Control Technology. DRYV is designed to provide an absorbent layer in moisture wicking performance garments, allowing wearers to keep their hands, face and other extremities dry while on the field of play.
“This patent is a game changer for Point 3 and the athletic apparel industry as a whole,” said Michael Luscher, founder and CEO of Point 3 Basketball. “DRYV Moisture Control Technology has been embraced by every basketball player we’ve encountered, validating our belief that performance apparel still has plenty of room to evolve.”
DRYV Moisture Control Technology has thus far been incorporated exclusively into Point 3 Basketball garments, and marketed under the slogan “SHORTS + TOWEL = GENIUS.” DRYV is currently featured in shorts, tops and accessories sold by Point 3, with additional executions planned for release as early as winter 2014. It is the first patent granted to Point 3 Basketball, with additional patents pending.
The ‘716 patent was put through an exhaustive examination by the U.S. Patent and Trademark Office lasting more than three years, where numerous prior patents were reviewed to determine that the invention of DRYV Moisture Control Technology was a unique advancement over all prior submissions.
“Since launching the concept of DRYV Moisture Control in 2009, the most common question we’ve received is: How has no one thought of that yet?” added Luscher. “We know there are infringing products in the marketplace. With the issuance of this patent, we are thrilled to now be the only legally authorized company able to bring this innovation to the basketball players that we are dedicated to serving, as well as a broader array of athletes whose performance is inhibited by sweat.”
