Author: Teresa Hartford

To complement Fred Couples’ return to Ashworth Golf, Newtimes Group announced that PGA Tour golfer Tom Hoge, ranked #30 in the Official World Golf Rankings, had signed with the brand as Ashworth Golf returns to the U.S. market. Hoge will wear Ashworth Golf apparel when competing on the PGA Tour and other professional events worldwide. […]

Atomic, the designer and manufacturer of winter sports equipment, added big mountain freeride skier Chris Rubens to its athlete roster. The new partnership, effective immediately, sees Rubens wearing Atomic skis, boots, bindings, and protection gear for the 2023 winter season. A globally recognized freeride backcountry skier, Rubens specializes in putting down lines in the mountains […]

Srixon will launch the latest edition of its Soft Feel golf balls on February 16 in North America.  The soft feel balls offer golfers a comfortable feel at impact. With a FastLayer Core, Speed Dimple Pattern and a soft, thin cover for an enhanced greenside spin, Soft Feel delivers ball speeds while balancing distance and […]

Catherine Parenteau, the professional pickleball player, finalized a sponsorship contract with pickleball brand Selkirk Sport. She joins the company’s “Gold Card” Professional Pickleball Association (PPA) tour professionals, including Tyson McGuffin, Parris Todd, Mary Brascia, Maggie Brascia, Dylan Frazier, James Ignatowich, Travis Rettenmeier, and others. Parentaeu will compete in the 2023 season with Selkirk’s Vanguard Power […]

Eagle Creek created waterproof, recycled Pack-It Dry cubes and pouches designed to simplify the packing and traveling process. The products combine storage with non-submersible waterproof containers. The Pack-It Dry cubes and pouches are available in four sizes: Pack It Dry Slim Cube (10 x 3.5 x 3 inch) Pack It Dry Pouch S (7 x […]

British performance eyewear specialist SunGod created snow goggle lens technology, 8KOsnow, built with 2mm nylon technology.  Building on the success of the brand’s 8KO lens technology in its sunglass range, SunGod rolled out its latest technology across its Snow Series, offering “crystalline visual quality.” 8KO snow lenses feature an Abbe Value of 45, compared to […]

Fila’s roster of ATP and WTA players will debut two new performance tennis collections for 2023 in Melbourne, Australia, later this month—the Alley collection for women and the Solar Power collection for men—to compete in the year’s first Grand Slam.  Women’s Alley Collection World No. 21 Barbora Krejcikova will wear the Alley collection’s Halter Tank […]

Arva Equipment launched its first carbon canister compatible with the company’s Reactor airbag system. A developer of snow safety equipment for over 35 years, the Arva Carbon Fiber Airbag Canister weighs nearly half its steel counterpart’s weight (370g full) and allows users to travel in avalanche terrain without a safety hazard. The refillable carbon cartridge […]

Franklin Sports signed 16-year tennis pro turned pickleball player Sam Querrey. The former world #11 and two-time Wimbledon semi-finalist has now traded in his tennis racket for the Franklin Carbon STK paddle. Querrey is working toward becoming a top-four professional pickleball player. Retiring from tennis has allowed him to focus his talent to become the […]

Adidas extended its portfolio with new SS23 performance bras and leggings incorporating the latest materials and detailing. Partnering with Associate Professor in Exercise Science and elite athlete Physiological Consultant Jason White, Professor Joanna Wakefield-Scurr, head of the Research Group in Breast Health at the University of Portsmouth and supported by a global consumer survey, Adidas identified the […]

Tenaya, the manufacturer of technical climbing footwear crafted in Spain since 1997, reported that its Step Up product line, including the Tanta, Tanta Lace and new Arai, are now made with a certified recycled outsole. The Instituto Certificazione Etica e Ambientale (ICEA) has awarded Tenaya with a Global Recycled Standard certification for the use of […]

The Adicross range continues to blur the lines between sport and style. For the latest collection, Adidas introduces apparel and footwear in a vibrant color palette designed for the golfer. The apparel range includes short and long-sleeve polos, anoraks and hoodies, and a new pant and short. Neutral colors are also offered.  Select pieces include: […]

MasterCraft Boats, the wake boat brand five years running, recently welcomed six-time world champion wake surfer Ashley Kidd as its team athlete roster. As an accomplished female wake surfer, Kidd is known for her powerful and aggressive style and attention-grabbing tricks. To celebrate the partnership, Kidd will join MasterCraft on a four-stop boat show tour, […]

Cleveland Golf will launch the RTX 6 ZipCore Wedge on January 20 designed to hit high-spin shots consistently. By combining the company’s latest HydraZip face, UltiZip grooves and upgraded ZipCore technologies, players will have controlled spin from any lie. “The RTX 6 ZipCore Wedge may have a classic look on the outside, but inside it’s […]

ltexa Srl and GHS Holdings added two partners for its HDry 3D direct lamination waterproof breathable membrane with Ariat performance footwear and Shred Dog performance apparel, integrating the company’s latest technology for W22/23.  HDry is an advanced technology for waterproofing technical gloves, footwear, backpacks, and bags through a direct 3D lamination of a waterproof-breathable membrane to […]