Industry VOICES – Allisson Pattillo, The Wild Writing Runner

From middle school classes with Judy Blume to CNN and Runner’s World, a mother, runner, mochi-lover keeps her pen on the pulse of our industry. By Jahla Seppanen Allison Pattillo is part of the legion of freelance running writers, taking her lust for distance and speed to the page. Having dozens of elite athlete interviews […]

Amid Bankruptcies, Brands Flock Toward Specialty at Grassroots Show

With an expected excess of inventory to hit the active-lifestyle market following several high-profile, big-box retail bankruptcies in the space, brands at the Spring Grassroots Outdoor Alliance Show in Albuquerque, NM (June 13-17) were doubling down on their partnerships with these smaller, but more influential group of retailers.

Could The ‘Glamping’ Trend Be Starting To Wane?

Lighter, more versatile single-burner stoves fuel early-summer camp-kitchen gains at retail. Sales for multi-burner stoves and family camping cookware declined year-to-date (YTD) according to SSI Outdoor sales data*. Overall, Camping and Backpacking Essentials sales had minor growth, up 1.5 percent YTD and just 1 percent during the most recent rolling 52-week period. But Family Camping […]

Who Runs The World? Women

The Running and Fitness Event for Women took camp in the Windy City on June 9-10, 2016 for a short-n-sweet show that reiterated the famous Beyoncé chant, “Who runs the world? Girls.”