Author: Teresa Hartford

Adidas’ inaugural Consortium Cup kicks off with a four-week-long footwear design tournament with 16 of the world’s iconic sneaker stores going head-to-head to be crowned champions. Organized in a four-round knockout format, the Consortium Cup follows as Overkill, Nice Kicks, Hanon, END., Xhibition, Footpatrol, Extra Butter, Bait, Commonwealth, BSTN, Kasina, HAL Studios, Politics, Carnival, Offspring, and Mita […]

Inov-8 launched a new trail running shoe, Trailfly G 270 V2, the successor to the Trailfly G 270, kicking off the company’s 20th-anniversary celebration.  Wayne Edy, the founder, said, “Some people said it was impossible to improve upon the first version, but our talented design team simply saw that as a challenge. A series of […]

K2 Skis tapped into its legacy partnership with BOA to introduce new fit technology to alpine ski boots. The K2 Recon and Anthem BOA boots debut the BOA H+i1 system, providing skiers with precision fit and performance. “K2 and BOA have an incredible partnership spanning more than two decades. We collaborated to introduce BOA to […]

Adidas and Les Mills formed a new partnership combining technologies with live and digital fitness experiences and a new series of Gen-Z-focused programs.  The partnership connects adiClub and Les Mills by offering personalized solutions to over “300 million adiClub members.”  Under the partnership, Adidas training apparel, footwear and accessories will be worn by Les Mills’ […]

Skechers teamed up with Snoop Dogg for this year’s Super Bowl campaign. “I’m a man of the people. I’m excited to partner with Skechers, who always brings something for everyone—just like me.” In the thirty-second, Skechers x Snoop Dogg commercial, which will air in the U.S. and Canada during the fourth quarter of the Super […]

The House of Dior entered into a partnership with Mystery Ranch to create a collection of backpacks and bags for its menswear summer 23 collection. Available on February 16 exclusively in Dior retail locations worldwide and on Dior.com, Kim Jones, Dior’s artistic director for men, worked with Mystery Ranch’s design team “to bring authentic outdoor […]

Augusta Sportswear Brands, led by softball brand Russell Athletic, reported a new NIL player partnership with All-American NCAA Champion Softball player Tiare Jennings. “We are thrilled to partner with a player and person the caliber of Tiare. She is such a well-rounded and amazing player; better yet, she inspires thousands of young players to carry […]

Adidas’ first new label in five decades, Adidas Sportswear, will launch worldwide on February 9 in stores, online and via the Adidas app, with early access from February 2. Following actress Jenna Ortega joining its global family, Adidas also announced Ortega as the face of the new label, its SS23 collection, and its “All That You […]

Adidas and Beyoncé’s Ivy Park announced their latest collaboration called Park Trail. The inspiration comes from the “resilience of the outdoors, the spirit of the streets and the possibilities of the future.” The collection will be available in Adidas stores, online at adidas.com/ivypark on February 9 and in select partner stores worldwide on February 10. […]

Jack Wolfskin elevated its 3D-printed carry system featured in its latest series of Aerorise hiking backpacks. Hikers and outdoor enthusiasts often need to choose between a backpack for durability or lightness, comfort or ventilation. Jack Wolfskin’s new Aerorise carry system offers a solution by placing four independent 3D-printed panels on the shoulders and lumbar region […]

To celebrate Saucony’s 125th anniversary, the company launched the Endorphin Elite, its lightest, fastest and energy-efficient shoe. Combining PWRRUN HG, Saucony’s highest rebound foam, with an articulated, fork-shaped carbon plate, the Endorphin Elite’s upper combines knitted and mesh materials for weightless performance while a midfoot webbing system secures “race-ready” fit. “Innovation, evolution and an unwavering […]

The Frontline Elite Putter line from Cleveland Golf features eight models with improved forward weighting and face technology designed to help golfers hit straighter putts with consistent speed and distance. The Frontline Elite Putters are scheduled to launch on February 22. “For the Frontline Elite Putter, we used more than 30g of metal injection molded […]

Adidas’ will introduce a limited-edition apparel collection of Adicross products in collaboration with the Burning Cart Society partly made with natural and renewable materials. Shaun Madigan, global director, Apparel, Adidas Golf, said: “We’re continuing to push forward with the way we use materials to ensure we’re designing products in balance with the planet. The ethos […]

Nordica debuted its 2024 product line at the Winter Sports Marketing show in Salt Lake City last week. Next season’s line includes additions and changes for racers to backcountry skiers. “Designed to serve the racing, all-mountain and all-mountain touring communities, we’re excited to launch several new boots and skis for 2024,” explained Sam Beck, Nordica […]