Adidas and Les Mills formed a new partnership combining technologies with live and digital fitness experiences and a new series of Gen-Z-focused programs.
The partnership connects adiClub and Les Mills by offering personalized solutions to over “300 million adiClub members.”
Under the partnership, Adidas training apparel, footwear and accessories will be worn by Les Mills’ global athlete network. Available for both instructors and consumers, Adidas created collections and products to support key activity pillars, including HIIT, Strength and Yoga.
Highlights include the Designed 4 Training Series (D4T) which includes apparel built for intense workouts; Adidas Dropset trainers with low dual-density midsole drop, designed to enhance correct form and stability for strength workouts; and Adidas bra and leggings.
Aimee Arana, Adidas Global, general manager, sportswear and training: “We’re very excited to partner with Les Mills, which is such an iconic brand in the health and fitness world. The partnership will enable us to embrace new technology that will combine the benefits of live training, with the capabilities of digital services for our adiClub members, all supported by our latest innovations in training apparel, footwear and accessories. As part of this venture, we are excited to create new and unique workout experiences that tap into next-generation behaviors – supporting our mission to ensure everyone can benefit from the physical and mental well-being that training offers.
“At the heart of this collaboration is the commitment to our shared values, and we’re looking forward to accelerating the quality of live and in-home fitness and tailored regimes with Les Mills for our Adidas community, no matter where they are based,” concluded Arana.
Clive Ormerod, Les Mills CEO, said, “The brand partnership with Adidas will redefine fitness for the next generation of training fans, driven by our focus on innovation, connection and motivation. We will elevate the training experience by combining the best of live and digital to meet people where, when and how they want. By placing the community at the heart of all we do, we can inspire millions to be more active and make good on our mission to create a fitter planet.
In 2023, Adidas and Les Mills will hold events in Singapore, Los Angeles, Stockholm, Paris, Barcelona, and other global cities. For more product information, go here.
Photo courtesy Adidas
