Adidas’ first new label in five decades, Adidas Sportswear, will launch worldwide on February 9 in stores, online and via the Adidas app, with early access from February 2.
Following actress Jenna Ortega joining its global family, Adidas also announced Ortega as the face of the new label, its SS23 collection, and its “All That You Are” campaign, which celebrates self-expression.
Offering sport-inspired pieces, the line is fronted by the AVRYN and Tiro Suit. The wider collection features a silk-like striped Express Dress, the relaxed fit Express Jersey and the Coach Jacket in a monochrome color scheme with an oversized fit and shine-finish fabric. Cuffed sleeves with 3 stripe detailing and oversized collar finish the detailing.
Along with Ortega, the campaign also sees a collective of Adidas partners, including Premier League pro soccer player Son Heung-min, professional basketballer Trae Young, women’s Super League forward Mary Fowler, and gamer Carolina Voltan.
Photo courtesy Adidas