Skechers teamed up with Snoop Dogg for this year’s Super Bowl campaign.
“I’m a man of the people. I’m excited to partner with Skechers, who always brings something for everyone—just like me.”
In the thirty-second, Skechers x Snoop Dogg commercial, which will air in the U.S. and Canada during the fourth quarter of the Super Bowl on Sunday, February 12, Snoop rides, chills, clips and coaches in Skechers Hands-Free Slip-Ins during a day that takes him from his paper delivery route to the Oval Office.
The “All Walks of Life” television commercial was Snoop’s concept.
The Skechers x Snoop Dogg commercial, which features Snoop’s megahit “Who am I? (What’s my name?),” follows Snoop through a day as he demonstrates how Skechers fits every part of his life, with cameo appearances by fellow Skechers ambassadors Howie Long, Tony Romo and Martha Stewart.
Skechers has been a perennial advertiser during the Superbowl since first appearing in a spot starring Joe Montana in 2010. Last year, the brand featured Willie Nelson in its tenth campaign centered around the big game.
Photo courtesy Skechers
