Augusta Sportswear Brands, led by softball brand Russell Athletic, reported a new NIL player partnership with All-American NCAA Champion Softball player Tiare Jennings.

“We are thrilled to partner with a player and person the caliber of Tiare. She is such a well-rounded and amazing player; better yet, she inspires thousands of young players to carry themselves the way she does while winning championships. Our new partnership is the perfect fit for Russell Athletic and all of the Augusta Sportswear brands”, said David Goerke, SVP marketing and product development, Augusta.

Said Jennings, “I respect the history and tradition of Russell Athletic and am super excited about the investment they’re continuing to make in softball and female athletes.” 

Russell Athletic is one of six athletic apparel brands—Holloway, Pacific Headwear, Augusta Sportswear, and High Five—in the Augusta Sportswear Brands portfolio. “We are committed to offering the best line-up of stock and custom head-to-toe softball uniforms and apparel to players at all levels,” added Goerke. 

 Photo courtesy Russell Athletic