How a Fleet Feet owner became the liaison for Baton Rouge flood relief during the busiest retail month of the year.
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Porsche Winterizes Training Products With Adidas
Adidas has teamed with legendary German automobile Porsche, in its majority-owned subsidiary Porsche Design Group, to create a range of outdoor training products for the active lifestyle consumer.
Which NFL Teams Are Fans Most Excited About?
Broncos, Panthers retail sales are up, but so are a few sleeper teams.
Aisle Talk, Week Of September 5
Headlines from the active lifestyle industry this past week you may have missed.
By The Numbers, Week Of September 5
The leading figures from this week’s news in the active lifestyle space.
New York Fashion Week 2016
Is the athleisure trend fading? By Jahla Seppanen New York Fashion Week began its semi-annual show September 7, and for the next week will feature more than 300 designers showcasing 2017 Fall/Winter styles. From this list, SGB has its eye on about one tenth of the collections, which have historically used sportswear or athletic inspiration […]
Consumer ‘Just-In-Time Buying’ Shakes Up Retail
How technology has led to shopping procrastination and altered the traditional retail calendar
Squaw Valley Alpine Meadows Hires Ski Team Coaches Education And Development Manager
The Squaw Valley Alpine Meadows Race Team hired Ron Kipp to the newly created position of Ski Team Coaches Education and Development Manager.
Godfathers Of The Club Industry Predict 2017/18 Changes
Niche workouts, gym identity and member retention will drive success ahead. By Jahla Seppanen The International Health, Racquet & Sportsclub Association (IHRSA) reported that worldwide revenue for the club industry reached $81 billion in 2015 with more than 187,000 health clubs serving some 151 million members. These numbers are growing, but two veteran names in […]
Fan Psychology Is Changing Sports Licensing
When it comes to selling sports licensed products, it’s important to look at the consumer differently from your average shopper.
One-On-One With Raphael Peck, President, Fanatics Branded
President of Fanatics Branded portfolio sees selling opportunities as micro-moments.
One-On-One With Brian Mecham
SGB sits down with new Salewa North America GM Brian Mecham to talk about one of Europe’s largest outdoor brand’s deliberately slow and steady pace.
Aisle Talk, Week of August 29
Headlines from the active lifestyle industry this past week you may have missed.
Performance Sports Group Gets A Second Chance; Sale Possible
Parent to Bauer, Mission, Easton and Maverik brands gains extension from creditors to file its annual financial report, while confirming it’s hired a financial adviser to evaluate “strategic alternatives.”
Vista Outdoor Is Cooking Now
Company continues spree of acquisitions, adding outdoor-cooking solutions brand Camp Chef for $74 million to further diversify from its mainstay in shooting sports.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal