For the first time in 17 years, Honey Stinger, the award-winning manufacturer of nutritional products featuring honey, is sporting a brand new look. The company has begun releasing an updated brand identity, including a new logo, colors and font, new brand statement and tagline, and all-new packaging across its full product lineup. The comprehensive brand […]
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Conversation With Leslie Baker Brown … Celebrating 30 Years With Tecnica
By Teresa Hartford This past April marked Leslie Baker-Brown’s 30-year anniversary at Tecnica, and in those 30 years how the industry has changed. In the first 10 years of her career, Leslie was often the only woman in the room. Beyond that, what she has done for women in skiing – pioneering Women to Women […]
Louisville Slugger Going To Bat For Breast Cancer On Mother’s Day
This is the 14th season Louisville Slugger has teamed up with the MLB going to bat against breast cancer. The initiative started in 2006 and back then they had no idea that 14 years later they would still be creating pink bats and going stronger than ever. The best part, Louisville knows that it has […]
Carhartt #All Hail Mom
Carhartt is inspired by strong women — from the women who work in their own factories in Kentucky and Tennessee to the women who wear the brand’s jackets and bibs on the farms, ranches and high rises across America. And since the 1940’s when Rosie the Riveter showed the world she could build or fix […]
Georgia-Based Footwear Company Okabashi Earns USDA Certified Biobased Product Label
The family-owned company, Okabashi, has been leading the charge in responsible, sustainable footwear for nearly 35 years. The company’s eco-conscious approach is a top priority, and now, Okabashi has earned the U.S. Department of Agriculture (USDA) Certified Biobased Product label. Founded in 1984, Okabashi is a family owned and operated American-made shoe company with a […]
Original 1974 Klettersack By Wilderness Experience Is Back
Using original pattern, materials and quality, Wilderness Experience will offer Limited Edition iconic daypack beginning July 2019. Kickstarter Campaign Is Underway Wilderness Experience, the iconic outdoor gear brand founded in 1971 by Greg, Jim and Laurie Thomsen, is making a comeback with the launch of a Kickstarter campaign offering The Original Klettersack featuring the original pattern, materials and […]
Conversation With Creatives Katie Voigt and Anna Olinger, Lead Product Designers, Nathan Sports
Nathan has a mission statement that represents the company’s direction and focus. “If you Run, you are a Runner. No matter where you Run or why. No matter how far, No matter how fast. If you Run, Nathan Runs with you.” The designers at Nathan holistically approach the creative process. Moreover, anytime the company wants […]
Do Biodegradable Plastics Reduce Ocean Pollution?
According to a study conducted by the University of Plymouth’s International Marine Litter Research Center published in the Journal of Environmental Science and Technology, the assumption that switching to biodegradable plastic will reduce ocean-plastic pollution yielded “no advantage” over conventional plastic in reducing ocean pollution. Plastic bags made of “biodegradable plastic” remained intact with no […]
What Impact Does Your T-Shirt Have?
By 2050 scientists predict that the amount of ocean plastic will outweigh marine life. Today, microfibers make up 85-percent of human-made debris on shorelines around the globe. And just one machine wash of synthetic fabrics have the potential to release over 700,000 plastic microfibers into our water system not to mention 152 liters of water […]
5Point Film Festival … “Mountain In The Hallway” Wins “Most Inspirational” Award
“Set a goal, start working towards it and don’t stop until you come up with a really freakin’ good reason to stop.” — Tate MacDowell Celebrating the Human Spirit, “Mountain In The Hallway” took home the “Most Inspirational” Award at the 12th annual 5Point Adventure Film Festival on Sunday night to the roar of applause from the […]
Yakima Partners With Brothers & Company
Leading recreation brand taps outdoor enthusiast agency for creative and PR. Brothers & Company announced today that it has been selected by Yakima, a global leader in vehicle racks and cargo solutions, as an agency partner for PR and marketing services. Brothers & Company will engage in consumer and trade media relations, influencer marketing, event […]
Southern Tide And Reyn Spooner Partner On Men’s Intercoastal Collection
Collaboration Merges the Best of Two Acclaimed Lifestyle Brands Premier coastal lifestyle and apparel brand Southern Tide announced a new partnership with Reyn Spooner, the Hawaiian heritage brand known for its signature take on the now-legendary Aloha shirt. The Southern Tide x Reyn Spooner collection, which couples the best of each brand, is slated for release on May […]
HOKA ONE ONE Announces Project Carbon X: A 100K World Record Attempt in Brand-New Carbon X Shoe
The new Carbon X shoe embodies Hoka-signature max-cushion and minimal-weight to empower all athletes to reach their personal best; Hoka athletes will take on World and American records at 100K to commemorate the product launch. Hoka One One, a division of Deckers Brands (NYSE: DECK) announces Project Carbon X, a 100K World Record attempt by multiple HOKA athletes. […]
Brooks Running Announces Partnership with International Front Runners
Brooks and the LGBTQ+ Network of Running Clubs Will Partner to Promote Inclusion and Community Through Running Brooks Running Company and International Front Runners, the global network of lesbian, gay, bisexual, transgender, queer (LGBTQ+) running clubs, today announced a two-year partnership to promote inclusion in running. Together, the two organizations will support the growth of […]
Carhartt’s Rain Defender Technology
The average city in America has 100 rainy days. Enumclaw, Washington has close to 200. And every other day of your life, on average, you’re dealing with rain and gray skies. Having the right gear – your jacket, pants and hoodie – becomes a necessity instead of a consideration in order to stay active. It’s […]
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