Leading recreation brand taps outdoor enthusiast agency for creative and PR.

Brothers & Company announced today that it has been selected by Yakima, a global leader in vehicle racks and cargo solutions, as an agency partner for PR and marketing services. Brothers & Company will engage in consumer and trade media relations, influencer marketing, event activation, and creative ideation for the Lake Oswego, Oregon-based brand.

“Yakima has an unassailable reputation in the outdoor recreation industry. We are both thrilled and humbled to serve as their partner,” said Jeff Tolle, Senior Vice President of Brothers & Company. “Yakima’s innovative, easy-to-use products, and the lifestyle they support, are rich with storytelling opportunities.”

Brothers & Company is well known for the work they’ve done on behalf of clients like Carhartt, Toyota and Under Armour, among others. Its partnership with Yakima represents a continued expansion into all things related to the outdoors.

Brothers & Company continues to broaden its capabilities in media and influencer relations.

“The success of our social and public relations (SPR) discipline has opened a number of new doors for the agency,” said Tolle. “The work we’ll do with Yakima is rooted in the SPR concept—a seamless collaboration to leverage our client’s message across all communication channels. What a privilege to be able to do it for such an iconic and beloved brand.”

True to its reputation as an innovator and industry leader, Yakima has recently completed a transformative brand update and launched a new company website. The brand has historically served a number of core outdoor activities and is introducing several new products in 2019 that will further expand their market position. “We couldn’t be more excited about the new solutions we’re bringing to market this year,” said Summer Henderson, Brand Director for Yakima. “With Brothers & Company’s expertise in so many different outdoor verticals, they are the perfect partner for helping us reach new consumers.”

John Taranto
SPR Account Manager

About Brothers & Company: Brothers & Company is a full-service marketing communications firm headquartered in Tulsa, Oklahoma, with offices in Oklahoma City and Wichita, Kansas. The firm has a diversified list of clients across the country and is an industry leading marketing communications company building brands in the outdoor recreation and passion sports sectors. For more information, please visit broco.com.

About Yakima: A pioneer in vehicle racks and cargo management solutions since 1979, Yakima is known for its rugged and dependable products. Built for a wide variety of recreationists, Yakima products embody the company’s commitment to quality and safety and its passion for the outdoors. Yakima Products, Inc. is headquartered outside of Portland, Oregon. For more information, visit yakima.com.