Author: Teresa Hartford

World Armwrestling League (WAL) today announced the expansion of its national and international footprint by strategically aligning with broadcast partners Anthem Sports & Entertainment and Fanseat who will air its 2019 Supermatch Showdown series. The preeminent armwrestling league worldwide already boasts a robust broadcast deal with Turner Sports’ B/R LIVE, and will now offer fans […]

Theft, wardrobing, shoplifting, receipt fraud, price switching, cross-retail returns, inventory control, product returns, shrinkage and brand protection have physical and e-commerce retailers hungering for answers to protect their bottom line profits.  Kenco Label & Tag Co., LLC and Primera Technology Inc., two of the leading names in labeling, have developed perhaps the most cost-effective, simple […]

PrimaLoft, Inc., the leader in advanced material technology, today introduced PrimaLoftâNEXT, a brand new, innovative textile platform that combines the thermal advantages of insulation with the versatility of fabric. PrimaLoft NEXT provides unmatched freedom for the design of garments that deliver lightweight warmth and breathability, without the bulk. Available beginning summer 2020, the PrimaLoft NEXT […]

Ahead of World Environment Day, Michelob ULTRA announced the return of Team ULTRA – a group of 95 runners who will join the beer brand for the 2019 TCS New York City Marathon – and this year’s spots will be awarded to runners with a passion for supporting the environment. There’s one hook – in […]

Shock Doctor, the #1 Mouthguard in the World® and a leader in sports protection, is proud to announce a partnership with NFL superstar Odell Beckham Jr. for the launch of the new Interchange Lip Guard. The prolific Cleveland Browns wideout joins Shock Doctor on a multi-year agreement as its global football ambassador. “I’m excited to […]

Big City Mountaineers (BCM) a leading provider of transformational wilderness experiences for under-resourced youth, will be hosting a “30 Days of Giveaways” campaign to celebrate the organization’s 30th anniversary sending mentors and kids into the backcountry. As BCM enters its 30th summer of programming, it aims to give thanks to the brands and individuals in […]

Jonathan Paul® Fitovers Eyewear, the originator of the fitovers eyewear category, continues its multi-year repositioning strategy to reach the broader outdoor and active community, today announcing the launch of the On-the-Go with Jonathan Paul consumer campaign. In 2018, Jonathan Paul® Fitovers Eyewear announced the first major steps in an elevated brand strategy, launching a new […]

After its inception in 1989, Big City Mountaineers (BCM) is celebrating 30 years of adventures this June. In three decades, the nonprofit has engaged with 10,000 kids, conducted nearly 800 expeditions, organized 5,500 volunteers, led 120 overnight camps, and provided over 45,000 nights under the stars. Where will the next 30 years will lead? Be a part of […]

SheJumps and eqpd (“equipped”), two entities that share a passion for environmental sustainability and the outdoors, have collaborated to create a limited-edition SheJumps LastBag, which is available with a donation of $100 or more to the organization during the month of June. SheJumps increases the participation of women and girls in outdoor activities to foster […]

Global fitness brand, Reebok, and the Navy SEAL Foundation (NSF) have announced a historic collaboration to support the Naval Special Warfare community. Reebok is now the Official Human Performance Partner of the Navy SEAL Foundation and will support and honor the Navy Special Warfare (NSW) community ‐ a community where human performance is critical ‐ […]

Sustainable Down Source (SDS) today announced a new way for consumers to track the provenance and technical details of the down used to make their down jacket or sleeping bag. Beginning this year, the company will make available hangtags to their brand partners, which will contain a unique Quick Response (QR) code and Lot Number. […]

300 millions tons of plastic is produced each year. Over 8 million tons ends up in our oceans. This June, Icebreaker is raising awareness of plastic pollution by taking consumers on a journey across the Pacific Ocean. We also know, microfibers make up 85-percent of human-made debris on shorelines around the globe. Washing synthetic clothing […]

Author and naturalist Doug Peacock will be the featured speaker at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer Summer Market in June. Peacock’s presentation will cover his 50 years of working to protect grizzly bear habitat in the Northern Rockies. Following Peacock’s talk, outgoing Executive Director John Sterling will reflect on his tenure […]