Author: Teresa Hartford

The North Face and artist XX Kaws have collaborated on a collection launching on February 17. XX Kaws, a Brooklyn, NY-based artist, created prints and silhouettes with “perception and visibility” themes in mind for the collection that were incorporated into jackets, soft accessories, luggage, and various styles for men, women, and kids. The North Face’s […]

Adidas and Prada announced a forward-move to their existing collaboration, adding a clothing collection focused on sustainability using the Italian luxury label’s Re-Nylon material.  Scheduled to Launch on January 13, Adidas x Prada said the collection “reimagines luxury sportswear through a more sustainable lens.” The Made In Italy collection also includes bags.  An “infinitely recyclable” […]

Planet Fitness will return as the presenting sponsor of Times Square’s New Year’s Eve celebration for the seventh consecutive year, in partnership with the Times Square Alliance and Countdown Entertainment. “This New Year’s Eve, we’re thrilled that the excitement and energy will be back in Times Square to ring in 2022,” said Chris Rondeau, CEO, […]

Smith has launched its Imprint 3D Technology, debuting in a first-to-market custom-crafted 3D printed snow goggle to address the wide range of face shapes and features while eliminating the one-size-fits-all approach to gear. The custom experience provides users with increased “all-day comfort, eliminates light leakage due to improper fit, removes pressure points or hot spots, and […]

Nordica launched two all-mountain touring ski collections in limited quantities, the Enforcer and Santa Ana Unlimited All-Mountain Touring Skis.  “Resort and backcountry skiing has morphed the last few years, especially since the life-changing pandemic,” said Nordica North America’s Director of Marketing Sam Beck. “Active skiers are skinning up with friends in the backcountry and resorts […]

TravisMathew, which is owned by Callaway Golf, has signed actor Chris Pratt as its first ambassador in the entertainment space. Pratt joins a roster of professional athletes including Jon Rahm, Matt Ryan, Jimmy Garoppolo, Corey Seager, and Alex Caruso. The partnership kicked off on November 8 with a multi-day charity flash sale benefiting Special Olympics, […]

Garmin International Inc. announced it has signed a two-year deal to become the title sponsor of the Garmin RunningLane Cross Country Championships, beginning with this year’s event in Huntsville, AL on December 4, 2021. The Garmin RunningLane Cross Country Championships is a running event that hosts 1,500 U.S. high school athletes postseason to compete for […]

The North Face has released the latest edition of its Nuptse Jacket creating using 100 percent recycled fabrics. Featuring the same design as the original, the sustainable jacket is made to withstand cold weather from the harshest conditions to walking around town. Originally introduced as part of The North Face’s Expedition System of alpine layering […]

CEP Compression, a manufacturer of performance compression socks and sportswear, announced the launch of its Ski Collection of socks and base layers. The offering features medical-grade compression socks, including Thermo and Thermo Merino, Ski Touring and Ultralight options and made with a blend of materials and advanced fibers. “Whether you’re a beginner or a seasoned skier, […]

GU Energy Labs announced it has added small-bite Energy Chews to its product line, packaged in a convenient pouch. The new format complements its existing original Energy Chews stick pack. Both the original stick pack and the new pouches come in Strawberry with caffeine, caffeine-free Watermelon, Blueberry Pomegranate, and Orange. The pouch design, with smaller-bite Energy […]

Icebreakers limited-edition collaboration with Japanese technical apparel brand Goldwin includes jackets, pants, tops, and accessories, which combine “Japanese simplicity and elegance with the natural performance of New Zealand merino in gender-neutral layers and shapes.” Goldwin, a technical apparel brand focused on ski, lifestyle and activewear, has had a long relationship with Icebreaker. When Goldwin’s design […]

Stio has launched Second Turn, a circular commerce pilot program and the brand’s latest sustainability initiative “which will enable customers to buy and trade in gently used Stio products from past season’s collections to be cleaned, repaired, renewed, and recycled back into circulation.” Stio Second Turn was designed “to give Stio products the longest life […]

Teva, a division of Deckers Brands (NYSE: DECK), announced it has created a cold-weather capsule collection in collaboration with Cotopaxi. The brands also announced they would donate $30,000 to the Boys and Girls Club of Denver and Hollywood to assist those facing systemic issues. The capsule collection features two styles from each brand, the multicolored ReEmber […]