Author: Teresa Hartford

Easton Diamond Sports announced the launch of its 2022 Ghost* Advanced fastpitch bat with new technology and design. “It’s always exciting to see one of our new bats released to the public and into top players’ hands,” said John Loeffler, Easton Bat category manager. “Especially with something like the Ghost Advanced, that is already so […]

Oofos announced it signed a two-year partnership agreement to become the official recovery footwear supplier for the U.S. Ski & Snowboard team. Throughout the 2022/23 competitive seasons, Oofos will supply the U.S. Ski Team, U.S. Freeski Team and U.S Snowboard Team and staff with its recovery footwear. The partnership also includes a presence at domestic […]

Keen announced, “women will have more choices, while digital nomads, reflecting today’s new workforce, have a wider selection of styles that easily transition from work to play” in its Fall 2022 collection. The line also “reinforces Keen’s commitment to design and manufacture footwear without perfluorochemicals (PFCs), known as ‘forever chemicals.’” The collection will be available […]

Power Plate introduced its upgraded Power Plate Pulse massage gun in its lineup of vibration products. The full-size handheld massager offers six vibration intensity levels, six-hour battery life from a single charge and is 20 percent lighter than its predecessor. It includes six attachments to optimize preparation and recovery.  The new Pulse also includes an antimicrobial […]

The North Face and artist XX Kaws have collaborated on a collection launching on February 17. XX Kaws, a Brooklyn, NY-based artist, created prints and silhouettes with “perception and visibility” themes in mind for the collection that were incorporated into jackets, soft accessories, luggage, and various styles for men, women, and kids. The North Face’s […]

Adidas and Prada announced a forward-move to their existing collaboration, adding a clothing collection focused on sustainability using the Italian luxury label’s Re-Nylon material.  Scheduled to Launch on January 13, Adidas x Prada said the collection “reimagines luxury sportswear through a more sustainable lens.” The Made In Italy collection also includes bags.  An “infinitely recyclable” […]

Planet Fitness will return as the presenting sponsor of Times Square’s New Year’s Eve celebration for the seventh consecutive year, in partnership with the Times Square Alliance and Countdown Entertainment. “This New Year’s Eve, we’re thrilled that the excitement and energy will be back in Times Square to ring in 2022,” said Chris Rondeau, CEO, […]

Smith has launched its Imprint 3D Technology, debuting in a first-to-market custom-crafted 3D printed snow goggle to address the wide range of face shapes and features while eliminating the one-size-fits-all approach to gear. The custom experience provides users with increased “all-day comfort, eliminates light leakage due to improper fit, removes pressure points or hot spots, and […]

Nordica launched two all-mountain touring ski collections in limited quantities, the Enforcer and Santa Ana Unlimited All-Mountain Touring Skis.  “Resort and backcountry skiing has morphed the last few years, especially since the life-changing pandemic,” said Nordica North America’s Director of Marketing Sam Beck. “Active skiers are skinning up with friends in the backcountry and resorts […]

TravisMathew, which is owned by Callaway Golf, has signed actor Chris Pratt as its first ambassador in the entertainment space. Pratt joins a roster of professional athletes including Jon Rahm, Matt Ryan, Jimmy Garoppolo, Corey Seager, and Alex Caruso. The partnership kicked off on November 8 with a multi-day charity flash sale benefiting Special Olympics, […]

Garmin International Inc. announced it has signed a two-year deal to become the title sponsor of the Garmin RunningLane Cross Country Championships, beginning with this year’s event in Huntsville, AL on December 4, 2021. The Garmin RunningLane Cross Country Championships is a running event that hosts 1,500 U.S. high school athletes postseason to compete for […]

The North Face has released the latest edition of its Nuptse Jacket creating using 100 percent recycled fabrics. Featuring the same design as the original, the sustainable jacket is made to withstand cold weather from the harshest conditions to walking around town. Originally introduced as part of The North Face’s Expedition System of alpine layering […]

CEP Compression, a manufacturer of performance compression socks and sportswear, announced the launch of its Ski Collection of socks and base layers. The offering features medical-grade compression socks, including Thermo and Thermo Merino, Ski Touring and Ultralight options and made with a blend of materials and advanced fibers. “Whether you’re a beginner or a seasoned skier, […]