Inov-8 Launches “Waterproof Cushioned Rockets” For The Feet

Inov-8 launched the RocFly G 390 GTX boot and RocFly G 350 GTX shoe for hikers, walkers and outdoor enthusiasts featuring Graphene in the foam cushioning and rubber outsoles and Gore-Tex waterproofing in the upper. Inov-8 is calling the shoes “waterproof cushioned rockets” for the feet. Graphene, “the world’s strongest material,” strengthens and increases elasticity properties into the […]

Gnarly Nutrition Hires Head Of Marketing

Gnarly Nutrition recently hired John Perry to head up its Marketing department. Perry brings over two decades of strategic and creative marketing experience to the role, including working at Creminelli and Backcountry.

Thermore—From The Mountains To The Oceans

In a press release, Thermore reported on its latest product development, Ecodown Fibers Ocean, which follows below. “How can a product designed for mountain sports positively impact our oceans? Everything on our planet is connected, so here’s how the thermal insulation experts of Thermore are helping to make oceans cleaner. Thermore’s commitment to clean oceans […]

Teva Reimagines Classic Silhouettes With Chloe

Teva collaborated with Chloé on an exclusive collection of sport sandals that reimagines Teva’s iconic silhouettes, the Hurricane XLT2 and Hurricane XLT2 Ampsole.   The designs offer a whimsical approach to using recycled straps adorned with the Chloé logo while retaining the sandal’s lower impact materials, including a 50 percent recycled rubber outsole for durability […]

Adidas x Sean Wotherspoon Orketro Drops In Off- White

Adidas x Sean Wotherspoon launched an off-white colorway of Adidas’ Orketro to follow the brand’s multi-colorway collab with Wotherspoon of the Orketro below.  Using the same paneling, the off-white Orketro features heavy canvas uppers with distressed flame detailing that runs from the toe box to the heel cup. Adidas’ three-stripe logo runs across the front of the […]

Puma x Rhuigi Drop Nostaligic Range Of Footwear And Apparel

Fronted by New York City’s love of basketball and honoring the past and present faces of the game Puma and longtime collaborator Rhuigi will drop a nostalgic range of footwear and apparel on May 27. The Puma x Rhuigi collection was designed by West Coast-based designer Rhuigi Villaseñor and features an assortment of footwear and […]

Nike Partners With Strava To Fuel Digital Sports Benefits

Accelerating its digital transformation momentum, Nike reported it is partnering with Strava to expand how it serves athletes in all communities. Starting in June, Nike members on the Nike Run Club app and the Nike Training Club app will be able to track and share their activity and build community across all platforms. Nike will […]

Allbirds Releases First Golf Shoe

Allbirds released a golf shoe, the Golf Dasher, built with sustainable materials and the fit of the brand’s Dasher silhouette, with added traction and water-repellent materials. “A golf shoe has been a top customer request for a long time. Consumers told us time and time again that the selection of comfortable, sustainable golf shoes just […]

Asics x Kiko Kostadinov To Debut High-End Fashion Line

As first reported by Business of Fashion, Asics will launch a high-end unisex fashion line called Asics Novalis designed with long-time London-based Bulgarian designer/collaborator Kiko Kostadinov at Paris Fashion Week in October. The Asics Novalis collection will be carried at luxury retail houses later this year, including the Dover Street Market. The logo-less, minimalistic pieces […]

FILA-Sponsored Tennis Pros To Debut La Finale Collection In Paris

Fila’s Spring 2023 tennis collection for men and women features classic Fila color schemes mixed with innovative designs that the brand’s top ATP and WTA players will wear on the historic clay courts in Paris. Barbora Krejcikova and Karolina Pliskova will take the courts in Paris, highlighting the women’s La Finale line, which includes of […]

Kith Summer 2023 Campaign Features Adrian Brody

The campaign for our Kith Summer 2023 Collection, featuring Adrien Brody, is set in Puglia, Italy. This season’s campaign includes a film titled, Solo Noi. The first delivery of Kith Summer 2023 releases May 19 at all Kith shops, 11 a.m. CET on EU.Kith.com, 11 a.m. EST on Kith.com and the Kith App. To watch the […]

Asics EMEA Opens State Of The Art Training Facility For Top Athletes

Asics launched Chojo Camp Europe, a high-altitude training center in Font-Romeu, supporting its athletes as they prepare for Budapest and Paris. Asics opened its Chojo* Camp Europe, its first European pro-athlete training center in Font-Romeu, France. Building on Asics’ continuous efforts to support its athletes by offering the best products and care for body and […]

Puma Redefines Maximalism With Fastroid Nitro

Inspired by Puma’s lightweight, responsive foam technology, Puma’s Fastroid Nitro is a statement sneaker pushing performance aesthetics to new limits.  Fueled by Nitro and “informed by the concept of Overtech,” the Fastroid Nitro “redefines maximalism.”  Building on design cues from Puma’s running style FAST’R, the Fastroid’s decoupled platform sole unit boasts extreme proportions and Nitro […]

Nike Revives The Converse Weapon

The Converse Weapon was re-released by Nike in its original 1986 design through a new collaboration with fragment’s Hiroshi Fujiwara. A reimagined take on Converse Weapon reappeared in 2021 through the Converse CX line. The silhouette was also the subject of a Turbodrk collab with Rick Owens. The Converse x FRGMT Weapon and apparel capsule […]

Adidas Originals And Bape Continue Anniversary Celebration With A Collaborative

2023 marks the arrival of both Bape’s 30th anniversary and the 20th anniversary of the partnership between the Japanese brand and Adidas Originals. Continuing their year-long celebration, they joined forces again to reimagine the Adidas iconic Forum 84 low silhouette. The sneaker drop comes in signature camo leather construction with co-branded details, including gold tongue […]