Snow Peak USA signed an agreement with Sundance Mountain Resort, based in Sundance, UT, to expand on its existing contract to bring an “elevated” camping experience to the resort.
As part of the agreement, Snow Peak will outfit the camping experience with amenities, including custom platform tents, king-sized beds, linens, and a suite of Snow Peak equipment. An on-mountain camp host will provide food and beverages.
“There is nothing more restorative than spending extended time immersing oneself in nature,” said Matt Liddle, chief futures officer at Snow Peak USA. “That has been Snow Peak’s guiding ethos since our founding in 1958. We are delighted to form this partnership with the iconic Sundance Mountain Resort, which has been a steward of the land and of the human spirit for decades. Our collaboration, based on shared values and respect, will bring to life a visionary Snow Peak elevated camping experience at the foot of Mount Timpanogos, high in the Wasatch Mountains.”
Snow Peak’s partnership with Sundance Mountain Resort is the company’s first experiential collaboration.
Chad Linebaugh, Sundance Mountain Resort’s president and general manager, said, “I have now seen and experienced Snow Peak in the mountains of Japan, and we are excited to adapt their product design and experience to our Wasatch Mountain setting here at Sundance. We expect to learn a lot as we proceed with an initial phase one launch later this summer.”