Mitchell & Ness, a provider of vintage and lifestyle sports apparel and part of the Fanatics Commerce business, announced it is expanding its partner and product portfolio across collegiate apparel.
In alignment with Fanatics and the company’s College division, Mitchell & Ness is entering the college merchandise market with a larger presence this fall, marrying its legacy vintage brand with college marks.
Since joining Fanatics last year, Mitchell & Ness has added 60 new university partners, counting nearly 100 schools to its roster. These licenses include a mix of current and vintage marks/licenses.
Partners include Alabama, Oregon, Kentucky, Penn State, Notre Dame, Wisconsin, Clemson, Florida State, and Georgia.
The brand previously held a handful of college licenses and released limited-edition throwback and fashion collections, including its 1983-84 Michael Jordan UNC jersey.
In addition to expanded lifestyle collections, Mitchell & Ness will launch several authentic jersey programs this fall, including a 125th anniversary season program for Michigan State University at the start of basketball season. The brand will also continue to pursue more fashion-driven collaborations.
Fanatics acquired Mitchell & Ness in 2022 alongside a strategic ownership group of prominent names in sports, entertainment and business. In addition to expanded college rights, Mitchell & Ness has also leveraged Fanatics’ partner roster and added new rights across several leagues and player’s associations, including a new league-wide licensing deal with the NHL and an expanded headwear and throwback jersey catalog with MLB.