PrimaLoft, Inc. hired Anne Cavassa as president, joining CEO Mike Joyce in a strategic move reinforcing the company’s “commitment to growth, innovation and sustainability.”

“Our company purpose is to balance the intersection of people, products and the planet,” said Joyce. “Anne embodies these beliefs and brings extensive leadership experience from renowned active lifestyle brands. This is an ideal opportunity to bring in a proven leader to help bring PrimaLoft forward to the next level, and, for me, she was the only choice.”

Cavassa joins PrimaLoft with a track record of driving growth through “strategic direction and fostering a collaborative environment.” Most recently she was president of Saucony and held leadership roles at Brooks, Nike and Timberland. Cavassa is said to bring a strong background in footwear and apparel (product design, merchandising, customer experience, retail, and brand marketing), “enhancing PrimaLoft’s market position.”

“I am absolutely thrilled to be joining the exceptional team at PrimaLoft,” said Cavassa. “What drew me to this position is the brand’s rich history of innovation, delivering outstanding performance and sustainable products. I look forward to the opportunity to work with some of the world’s best brands, and I’m particularly excited about our next phase in building brand equity and forging a strong connection with consumers.”

Primaloft noted in a release that Joyce will continue as CEO, focused on long-term strategic activities and direction. Cavassa will assume responsibility for day-to-day operations, and the two will collaborate closely to advance company growth.

Photos courtesy Primaloft