Atlas Snow-Shoe Company announced that it will introduce the newly redesigned Speed Series snowshoes. The all-new Race and Run snowshoes will debut at Outdoor Retailer Winter Market 2012 in Salt Lake City, booth #34101…
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Deuter to Launch Travel Luggage Program at OR Winter Market
Deuter USA will launch a complete travel luggage program at the Outdoor Retailer Winter Market 2012. The line is comprised of five new versatile styles designed for adventure travel, including women’s specific packs…
Lowa Featuring New Winter Boots at OR Winter Market
Lowa will be featuring their 2012-2013 new winter boots at the Outdoor Retailer Winter Market trade show in Salt Lake City…
H2O Outdoor Gear Introduces Five New Alaska-Tested Packs
Big mountain skier and Alaska heliskiing pioneer Dean Cummings will introduce a new line of products for H2O Outdoor Gear built for the outdoor enthusiast who appreciates the quality, durability and smart function it takes to withstand the demanding envir
Under Armour Signs Michael Dawson to Multiyear Partnership
Under Armour announced a multiyear partnership with English soccer star Michael Dawson…
Gear Aid Announces New Odor Eliminator
Gear Aid™, the gear repair and maintenance brand by McNett®, announced the availability of a new odor eliminator. Specially formulated for toe shoes, barefoot shoes and other minimalist footwear, Rank Away™ is a safe and effective solution designed to tr
Johnny Mac’s Sporting Goods Promotes Adam Burns to COO
Team sports dealer Johnny Mac’s Sporting Goods recently announced the promotion of Adam Burns, general manager of retail sales, to the new position of chief operating officer, effective immediately. As COO, Burns will be responsible for the day-to-d
Julbo to Exhibit New Goggle Lines, Launch University Session at OR Winter Market
Julbo, the manufacturer of mountain eyewear, announced that it will be unveiling its new collection of technical goggles at the upcoming Outdoor Retailer Winter Market. Additionally, the company will launch a unique program – the Julbo Glen University Se
Vasque to Launch New Winter Trail Shoe at Outdoor Retalier Winter Market
Vasque will debut its newest winter trail runner, the Snow Junkie, in Fall 2012. The insulated trail shoe is built for cold-weather trail running, snowshoeing and other winter activities. The Snow Junkie can be viewed at the Vasque booth #12000 during Out
Coldpruf Base Layer to Debut ECO Line at Outdoor Retailer Winter Market Show
The outdoor industry will get an in-depth look at Coldpruf Base Layer's new ECO with Microban line at the Jan. 19-22 Outdoor Retailer Winter Market show in Salt Lake City, UT. The affordable new line features the company's signature true-to-size
Garmont to Unveil PowerLite AT Series at ORWM and SIA Show
Garmont USA will unveil their newest breakthrough – the PowerLite AT Series – at the upcoming Outdoor Retailer Winter Market and SIA Snow Show…
Optic Nerve Announces New Goggle Ahead of Winter Trade Shows
Sport sunglass maker Optic Nerve announced that its new Boreas premium goggle will be on display at the Outdoor Retail Winter Market and SIA Sport Show…
Schutt Announces New Technologically-Advanced Football Helmet
Schutt Sports announced it will debut its new Vengeance helmet, which includes four new impact-absorbing features, on Jan. 8. for the first time at the American Football Association Conference (AFCA)…
Macy’s December Same-Store Sales Increase 6.2 Percent
Macy’s, Inc. today reported total sales of $4.925 billion for the five weeks ended Dec. 31, 2011, an increase of 6.6 percent compared with total sales of $4.618 billion in the five weeks ended Jan. 1, 2011. On a same-store basis, Macy’s, Inc.
Riddell Unveils New External Helmet Dating System
Riddell announced that it will be the first manufacturer to provide users with an easy-to-read, initial season of use/maximum life label. The label will be affixed to the exterior of its helmets in order to provide athletes with the highest level of prote
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal