Gear Aid™, the gear repair and maintenance brand by McNett®, announced the availability of a new odor eliminator.  Specially formulated for toe shoes, barefoot shoes and other minimalist footwear, Rank Away™ is a safe and effective solution designed to treat, not mask, odors.

Rank Away is an all-natural enzyme-based formula armed with powerful anti-fungal agents. It is designed to break-up and remove odor-causing bacteria, mold and fungus in smelly shoes. Proven effective on Vibram® FiveFingers, outdoor sandals, climbing shoes and more, Rank Away’s concentrated, biodegradable formula is safe on all mesh, canvas and neoprene footwear.

“It’s no secret that toe shoe wearers experience a high level of foot funk,” said David Wiggs, marketing vice president at McNett.  “I wear mine several times a week and they stink! While they can be washed, this does not always translate to complete odor removal.”

To combat smelly barefoot shoes, Gear Aid has launched Rank Away odor eliminator.  The highly concentrated soak eliminates severe odors associated with funky footwear.  Rank Away can also be used as a convenient spray-on application for routine maintenance.

Rank Away will be available to ship on January 15, 2012.  More information and samples of the new Rank Away odor eliminator by Gear Aid can be obtained by visiting McNett Booth #28027 at the Outdoor Retailer Winter Market Show in Salt Lake City, January 19-22.