Sport sunglass maker Optic Nerve announced that its new Boreas premium goggle will be on display at the Outdoor Retail Winter Market and SIA Sport Show.
At the Outdoor Retailer Winter Market in Salt Lake City Jan. 19 22,
Optic Nerve will be stationed at Booth # 33059. At the SnowSports
Industries America Snow Show in Denver Jan. 26 29, the company can be
found at Booth #3434. The Boreas and other new goggles shown at these
shows will be available to the general public Fall 2012.
The Boreas goggle – named after Boreas, the purple-winged ancient Greek god of winter – is versatile, as it ships with two interchangeable lenses to keep the athlete skiing even in difficult conditions. The goggle’s fleece-lined foam gasket provides a comfortable and precise fit.
“The design juice behind the Boreas exhibits the classic Nerve alchemy that’s equal parts function and style,” explained Tom Fox, Optic Nerve vice president of product design.
At $119 suggested retail, Fox said he was aiming to impress buyers accustomed to paying much more for premium goggles.
“’Why pay more’ is my battle cry,” stated Fox. “Our customers tell us they couldn’t agree more so that’s what I’ll keep doing.”
The Boreas will be available in a choice of three frame colors black, white or green, and five cool lens pairings: Dreadlock, Smoke Red/Zaio Mirror; Rocker, Smoke Green/Zaio Mirror; I’m Your Venus, Brown/Pink; Dark Knight, Smoke/Blue; and Redbone Smoke/Red.
The Boreas and Optic Nerve’s full line of sunglasses and goggles with soul can be seen at upcoming winter trade shows.
