Paddlesports Retailer has again partnered with Rapid Media as the official media partner of the 2018 show in Oklahoma City, OK. New for 2018 will be the Paddling Magazine Product and Industry Awards held the evening of Wednesday, Aug. 29, of Paddlesports Retailer.
Author: SGB Media
GearLab Names What’s Up Public Relations As Agency Of Record
Taipei, Taiwan-based paddle and accessories designer GearLab Outdoor has named Denver, CO-based What’s Up Public Relations the company’s agency of record.

Camber Outdoors Welcomes 15 new Corporate Partners In Q1
New 2018 Corporate Partners include Clif Bar, Cotopaxi, Evo, Hoka One One, GoLite 2.0, Native Eyewear, Notogroup, Prana, Santa Cruz Bicycles, Sanuk, Scarpa, Spyder, Teva, Waypoint Outdoor and Yeti Coolers.

Cairn Names Backbone Media PR Agency Of Record
Cairn, the Bend, OR-based outdoor gear subscription box company, has hired Backbone Media, a firm that has offices in Carbondale and Denver, CO, to manage the company’s communications strategy and public relations.
The Northwest Company Partners With Operation Hat Trick
The Northwest will now offer a series of custom licensed products that directly benefits the Operation Hat Trick’s mission of providing the needed financial and emotional support to veterans across the nation.
A4 Expands With New Warehouse In Kansas City
A4, manufacturer of premium team uniforms and athletic sportswear, announced the opening of a new warehouse in Kansas City, MO.
Zamst Announces New President Yosuke Suzuki
Zamst U.S., a brand of the Nippon Sigmax Group, officially announced a senior leadership change.
Sierra Designs Makes New Hires
Sierra Designs hired David Kauffmann as associate product manager and Michael Gilbert to lead the brand’s wholesale distribution. Several new marketing hires were also announced.
Under Armour, Aston Villa Terminate Deal Three Years Early
Aston Villa FC, the professional football club in Aston, Birmingham, has terminated the team’s partnership with Under Armour.
Perry Ellis Extends Deadline For Board Nomination
Perry Ellis International announced the company’s board of directors has extended the window to nominate candidates for the company’s upcoming annual meeting.

Nike Acquires Israeli Computer Company
Nike Inc. acquired Invertex Ltd., a fashion-tech company providing scan-to-fit shopping platforms powered by 3D and deep-learning, to strengthen the company’s digital technology and talent as part of Nike’s Consumer Direct Offense.
Gander Outdoors Sets Grand Opening For Cicero, NY
The 65,000-square-foot store will be one of five Gander Outdoors retail locations in New York.
Implus Provides Active Military Members Free Admission To Durham Bulls Games
The partnership provides free home game tickets for active duty military for Durham Bulls regular season games at Durham Bulls Athletic Park.

Adidas Outdoor Opens New Office In Golden, CO
Adidas Outdoor announced the opening of a new office in the American Mountaineering Center in Golden, CO that will serve as a Rocky Mountain area showroom and center for key sales operations.