Cairn Names Backbone Media PR Agency Of Record

Cairn, the Bend, OR-based outdoor gear subscription box company, has hired Backbone Media, a firm that has offices in Carbondale and Denver, CO, to manage the company’s communications strategy and public relations.

Sierra Designs Makes New Hires

Sierra Designs hired David Kauffmann as associate product manager and Michael Gilbert to lead the brand’s wholesale distribution. Several new marketing hires were also announced.

Nike Acquires Israeli Computer Company

Nike Inc. acquired Invertex Ltd., a fashion-tech company providing scan-to-fit shopping platforms powered by 3D and deep-learning, to strengthen the company’s digital technology and talent as part of Nike’s Consumer Direct Offense.