The acquisition of Invertex promises to move Nike further down the road of being able to offer more personalization and customization to consumers while addressing the complexities of finding the correct shoe size online.
Author: sportsoneauthor
Adidas Partners With Lean In To Promote Equal Pay For Women
Lining up with Equal Pay Day held on April 10, Adidas and sister brand, Reebok, are partnering with Lean In, the movement founded by Facebook chief operating officer Sheryl Sandberg to encourage gender equality in the workplace and support equal pay.
Dick’s To Open Stores in Waco And North Little Rock
Dick’s Sporting Goods will be opening two new Dick’s Sporting Goods stores in April in Waco, TX and North Little Rock, AR.
Kirk Palmer Associates Leading President Search For Famous Footwear
Kirk Palmer Associates has been retained to guide the search for a new president for Famous Footwear. Caleres Inc. recently announced that Famous Footwear’s president, Rick Ausick, will retire this year as part of a planned succession.
Paddlesports Retailer Again Names Rapid Media Official Media Partner
Paddlesports Retailer has again partnered with Rapid Media as the official media partner of the 2018 show in Oklahoma City, OK. New for 2018 will be the Paddling Magazine Product and Industry Awards held the evening of Wednesday, Aug. 29, of Paddlesports Retailer.
GearLab Names What’s Up Public Relations As Agency Of Record
Taipei, Taiwan-based paddle and accessories designer GearLab Outdoor has named Denver, CO-based What’s Up Public Relations the company’s agency of record.
Camber Outdoors Welcomes 15 new Corporate Partners In Q1
New 2018 Corporate Partners include Clif Bar, Cotopaxi, Evo, Hoka One One, GoLite 2.0, Native Eyewear, Notogroup, Prana, Santa Cruz Bicycles, Sanuk, Scarpa, Spyder, Teva, Waypoint Outdoor and Yeti Coolers.
Cairn Names Backbone Media PR Agency Of Record
Cairn, the Bend, OR-based outdoor gear subscription box company, has hired Backbone Media, a firm that has offices in Carbondale and Denver, CO, to manage the company’s communications strategy and public relations.
The Northwest Company Partners With Operation Hat Trick
The Northwest will now offer a series of custom licensed products that directly benefits the Operation Hat Trick’s mission of providing the needed financial and emotional support to veterans across the nation.
A4 Expands With New Warehouse In Kansas City
A4, manufacturer of premium team uniforms and athletic sportswear, announced the opening of a new warehouse in Kansas City, MO.
Zamst Announces New President Yosuke Suzuki
Zamst U.S., a brand of the Nippon Sigmax Group, officially announced a senior leadership change.
Sierra Designs Makes New Hires
Sierra Designs hired David Kauffmann as associate product manager and Michael Gilbert to lead the brand’s wholesale distribution. Several new marketing hires were also announced.
Under Armour, Aston Villa Terminate Deal Three Years Early
Aston Villa FC, the professional football club in Aston, Birmingham, has terminated the team’s partnership with Under Armour.
Perry Ellis Extends Deadline For Board Nomination
Perry Ellis International announced the company’s board of directors has extended the window to nominate candidates for the company’s upcoming annual meeting.
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