Co-founded by Paul Tollett and Rick Van Santen in 1999, and organized by Goldenvoice, the event hosts musical artists across the grounds on several stages, as well as art installations and sculptures.
The festival started in 1993 with Pearl Jam performing at the Empire Polo Club when they were boycotting venues controlled by Ticketmaster. Because it was such a huge success, Coachella has been held every year on consecutive three-day weekends in April, with each weekend having identical lineups.
The event has always been a hotspot for fashion. In years past, we’ve seen leather and fishnet, torn jeans, short shorts and band tees, ’90s-inspired, bohemian, hippie, retro and other-worldly looks. This year will be no exception. On the other end of the spectrum, you can also find classic, classy and athletic-inspired looks.
This year Adidas will be all over Coachella for opening weekend with the brand’s first Coachella pop-up shop, selling the Ultraboost X Clima shoe to sneakerheads. Pictured below.