Taipei, Taiwan-based paddle and accessories designer GearLab Outdoor has named Denver, CO-based What’s Up Public Relations the company’s agency of record.
This season, GearLab is debuting a series of touring and surfing paddles. Current offerings, available online and through select retail partners in North America, include the Akiak and Nukilik touring paddles and the Kayakid and Aukaneck surfing paddles.
GearLab co-founder Chungshih Sun, a graduate of Domus Academy in design, is a board member of the Taiwan Kayaking Association. Co-Founder Henry Chang graduated from the University Michigan School of Industrial Design, and serves as head designer for GearLab.
The founders felt it was time to add additional support with What’s UP Public Relations, a seasoned and reputable expert in the outdoor market.
“Beth at What’s Up PR has a deep understanding of outdoor brands and the market, and What’s UP PR has been known for their innovation and efficiency,” Sun said. “GearLab looks forward to expanding its outdoor paddle and gear lines with What’s Up PR.”
“We were elated to get a call from Mike Shih at GearLab, asking to communicate their goals and objectives for the coming year,” said Cochran, founder of What’s Up. “Innovation is the foundation of the outdoor specialty market. With enormous talent at its helm, award-winning designs and a large cult following, it’s time to share news of what GearLab is doing worldwide. We are motivated to make GearLab Outdoor a ‘go-to’ name in open water kayaking.”
