Focused on building brand awareness and driving sales at specialty retail, outdoor industry veterans launch a new category of marketing agency, RANGR Creative. With over 40 years of combined experience in the industry working for brands and retailers in sales and marketing leadership positions, Wes Allen, Matt DeWitte and Megan Baumeister have a unique blend of skills and knowledge. RANGR is committed to working with brands to build localized seasonal marketing campaigns at premium independent retailers.
Author: SGB Media
Running Industry Association Announces the RIA KICK Show
The Running Industry Association (RIA) announced they will host a working show for their members titled, the RIA KICK Show. The inaugural show, to be held in June 2019 in Denver, CO, will feature 26 presenting brands and have space for 96 retail attendees.
The Outbound Collective Pursuit Series Partners With Impactful Organizations
The Outbound Collective adventure camp series, Pursuit Series is on a mission to create outdoors communities fueled by passionate, invested individuals and brands, and has strategically aligned with Run 4 All Women for the 2019 series.
Mammut To Open Sales & Marketing Office In Denver
Swiss outdoors brand Mammut on Friday announced a new regional sales and marketing office in Denver, CO. After assessing customer and consumer needs in North America, the brand is excited to branch closer to many key accounts as well as consumers utilizing life-saving avalanche gear.
Bass Pro Appoints Mike McDermott As New President
Bass Pro Shops said Michael P. McDermott, a former executive at the Lowe’s home-improvement chain, will replace Jim Hagale as president. McDermott will guide the next phase of the integration of Bass Pro and Cabela’s and accelerate the outdoor retailer’s omni-channel efforts.
Active Lifestyle Falls Short On CDP’s Rankings Of Environmental Practices
Johnson & Johnson, Nestle, China Mobile and Microsoft did but no firms in the active lifestyle industry scored top marks in CDP’s prestigious annual rankings of corporate efforts to slow climate change. Hanesbrands, Adidas and Puma scored above-average grades.
Aisle Talk Week Of January 21
Top headlines from the active lifestyle industry you may have missed this week, including, Emerald Expositions saying that after canceling Interbike, it is considering two options that could bring a bike element to either the Outdoor Retailer Winter or Summer Market.
Otis Announces Sales Rep And Agency Awards
Otis Technology presented their 2018 sporting goods and law enforcement sales representative and agency awards the opening day of SHOT Show 2019 in Las Vegas.
Smartwool Signs Alpine Skier Mikaela Shiffrin.
Smartwool formed a new partnership with World Cup champion alpine skier Mikaela Shiffrin. Shiffrin signed a three-year contract to exclusively wear Smartwool socks as she races on the World Cup circuit.
Première Vision Launches New ‘Sports Show’ In Portland, OR
Premiere Vision announce the launch of the Premiere Vision Sport Show – a trade show for sportswear offerings in the American market. Hosted in Portland, OR, the first Premiere Vision Sport Show is slated for August 14 through 15 of this year, running alongside The Materials Show.
Ted Ligety, Carlo Salmini Discuss Shred.’s New Path
Olympian Ted Ligety and Carlo Salmini, the duo who founded helmet and goggle brand Shred. in 2006, spoke with SGB this week about the Park City, UT-based company’s refresh that includes an updated logo and sharpened focus on customer centricity yet remains true to its roots. Here’s what they told us about the new leg of the company’s journey.
Lou Dzierzak Rejoins SGB Media For Snow Show Coverage
Veteran outdoor journalist Lou Dzierzak will join SGB Media for the Outdoor Retailer Snow Show to cover business news and product trends for the company’s SGB Executive and SGB Today publications.
Emerald Expositions Considering Adding Bikes To Summer Or Winter OR Show
In early December, Emerald Expositions announced that the Interbike trade show will not take place in September 2019 in Reno, NV, as previously scheduled, but the company said it is considering two options that could bring a bike portion to either the Outdoor Retailer Winter or Summer Market.
Skins Files For Bankruptcy
Skins, the Australian apparel manufacturer known for its compression products, filed for bankruptcy in a Swiss Court. The company blamed the global financial crisis that that eventually led to the company taking on too much debt.
Brooks Adds Two Runners To Hansons-Brooks Squad
Brooks Running Company welcomed Michele Lee to the Hansons-Brooks Original Distance Project (ODP) as well as Marta Pen Freitas to the Brooks Beasts Track Club.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal