L.L.Bean is bringing its L.L.Bean Backyard Campsite to major cities across the U.S. and partnering with rideshare company Uber to support its S’more Out of Summer campaign.
The first L.L.Bean Backyard Campsite will pop-up Thursday, June 20 from 10 a.m-6 p.m in New York City’s The Battery, followed by pop-ups in Buffalo, NY; Madison, WI; and Boston, MA throughout June and July. Through Uber Vouchers, Uber rides will be available to each site.
The free events will feature classic summer activities including s’more roasting and yard games, plus an audio experience provided by the National Park Foundation’s PARKTRACKS and hands-on activities from L.L.Bean’s Outdoor Discovery Program. Additional stops, featuring L.L.Bean’s Bootmobile as it visits outdoor festivals and events, as well as free Outdoor Discovery programing at local parks including family hikes, kids activities and free kayak and paddleboard rentals, are being planned.
Consumers can also enter to win the Ultimate Backyard Campout, complete with a tent, sleeping bags, fire pit and camping attire.
“At L.L.Bean we have always believed in the benefits of the outdoors and are committed to making sure everyone has the chance to enjoy it,” said Steve Smith, president and CEO of L.L.Bean. “We all have busy schedules and don’t spend as much time as we’d like outside, especially in the summer. Making a s’more is the perfect way to pause and celebrate the season. It’s another great way to be an outsider.”