Imperial Headwear, the headwear brand, announced the addition of Blair Wheeler as sales manager of Action Sports, a new venture for Imperial Headwear.

Wheeler brings previous experience as brand manager for Ocean & Earth USA, spearheading its North American brand re-launch, as well as overseeing sales, marketing, and product and athlete alignment. Prior to Ocean & Earth, he worked in at Hurley Intl., overseeing events, Lifeguard and Surf School Partnerships and launching the first of its kind, Hurley Surf Club. Wheeler graduated from Coastal Carolina University, earning a degree in Communication and a Minor in Spanish.

“We are extremely excited to welcome Blair to the team,” said David Shaffer, vice president of sales and marketing at Imperial. “After 103 years of being in business, this marks the beginning of a new direction for Imperial and Blair has all the right skills to lead our brand into new markets.”

Founded in 1916, Imperial Headwear products can be found at 96 of the Top 100 and over 70 percent of the Top 400 golf courses in the United States. The Association of Golf Merchandisers (AGM) has voted Imperial the #1 golf headwear brand for four years in a row.