Fitbit Launching $10 Premium Subscription Service

Fitbit announced the launch of Fitbit Premium, a paid subscription service in the Fitbit app that uses an individual’s unique data to deliver Fitbit’s most personalized experience yet, with actionable guidance and coaching to help achieve health and fitness goals.

Six Takeaways From Paddlesports Retailer

SGB is back from the third annual Paddlesports Retailer show, held this week in Oklahoma City. We identified six takeaways from the event, including reaction to the format changes, why most paddlesports brands believe this show trumps Outdoor Retailer and the meaning behind one attendee’s description of demo day as “mayhem and awesome.”

Designer Brands Sees Underlying Strength At DSW

Designer Brands Inc. (formerly DSW Inc.) said its second-quarter results were distorted by last year’s mega-acquisition of Camuto Group and DSW’s 2018 relaunch of its VIP rewards program last year. But company officials asserted that DSW’s underlying momentum remains healthy.

Aisle Talk Week Of August 26

Top headlines from the active lifestyle industry you may have missed this week, including Standard & Poor’s Corp. revising its outlook on the debt ratings of Bass Pro Group to stable from positive following Bass Pro’s release of second-quarter and first-half results that were below its expectations.

S&P Lowers Outlook On Bass Pro On Weaker First-Half Results

Standard & Poor’s Corp. revised its outlook on the debt ratings of Bass Pro Group to stable from positive following Bass Pro’s release of second-quarter and first-half results that were below its expectations. The rating agency affirmed all ratings, including the ‘B+’ issuer credit rating.

Sportsman’s Warehouse Adeptly Seizing Firearms Opportunities

The firearms market has proven ripe for Sportsman’s Warehouse Holdings Inc. of late, and the most recent evidence arrived Wednesday when the company reported a 3.3 percent increase in firearms sales and a 5.3 percent increase in firearms and ammunition sales for the second quarter. Now those numbers could grow thanks to both outside and company-directed factors.

Puma Signs R.J. Barrett

Puma signed former Duke Basketball star and current New York Knick, R.J. Barrett, to an endorsement deal. Barrett was the third pick in the 2019 NBA Draft and is being touted as a possible breakout star.

American Outdoor Brands Posts Loss On Double-Digit Sales Dip

American Outdoor Brands Corp., parent of Smith & Wesson, on Thursday reported an earnings per share loss of 4 cents for the fiscal first quarter ended July 31, missing Wall Street’s estimates by 3 cents. Revenue declined 10.9 percent to $123.7 million for the quarter.

Golf Rounds Played Dip In July

According to Golf Datatech, golf rounds played in the U.S. dipped slightly in July, down 0.1 percent compared to the same month last year. July’s rounds played were held back by a mid-single-digit decline in the New England region. Year to date, golf rounds played are down 0.7 percent.

Bioengineered Apparel Gives New Meaning To Composting

Vollebak uses science and technology to make the future of clothing happen faster. The three-year-old outdoor brand, Founded by twin brothers, designers and athletes Nick and Steve Tidball, shown below, create outdoor clothing that no one else has—or is bold enough to try. In 2018, the duo manufactured several ground-breaking apparel pieces—the Graphene Jacket, the […]