Thanks to good snow in most U.S. regions, the industry is heading into this week’s Outdoor Retailer Snow Show with plenty of momentum as sales of most snow sports categories are up compared to last season, according to SSI Data’s most recent trend report.
Author: SGB Media
SHOT Show Sets New Record For Exhibitors
The 41st Shooting, Hunting and Outdoor Trade Show (SHOT Show), owned and operated by the National Shooting Sports Foundation (NSSF), finished its four-day run with many notable successes, including a new record for exhibitors in its Suppliers Showcase and an innovative Pop-Up Preview that proved to be a hit with buyers.
Trust Performance Hires Rob Aguero As Global Sales Manager
Trust Performance, a leader in multi-link front suspension design, announced that Rob Aguero has joined its rapidly growing team as global sales manager. Previously, Aguero served as manager of sales and business development with Mountain Racing Products and US Brand Manager with Lightweight Cycling Products.
NFL Reports 29 Percent Drop in Concussions During 2018 Season, Practices
The number of diagnosed concussions NFL players suffered in 2018 dropped significantly, indicating that a heightened effort this season — which included two much-discussed rules changes — might have contributed to the difference.
Nike Reopens Blue Ribbon Sports Store
Nike has opened Blue Ribbon Sports, a store designed to serve as a community space for local runners in Santa Monica, CA.
Nike Enters 10-Year Partnership With Major League Baseball
Beginning in 2020, Nike will become the the exclusive provider of Major League Baseball’s on-field uniforms (which will feature a Nike Swoosh), including baselayers, game-day outerwear and training apparel.
Revtown USA To Open Store At The Edit Roosevelt Field
Revtown, the men’s denim brand founded by three former Under Armour executives, will open its first physical store at The Edit Roosevelt Field at Roosevelt Field Mall in Garden City, Long Island.
Nuun Sponsoring Sarah True, Kayla Kobelin And The Smashfest Queen Team
Nuun announced its support of the next generation of female athletes with the sponsorships of Sarah True, Kayla Kobelin and the Smashfest Queen Team. Nuun will be providing resources, including critical hydration and nutrition support, for these inspiring athletes and advocates across their training, racing, and recovery needs.
NRF: Consumer Super Bowl Spending Expected To Be Down Slightly
American adults say they will spend an average $81.30 for a total of $14.8 billion as they watch the New England Patriots and the Los Angeles Rams meet up in the Super Bowl next month, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.
Awayco Expands Innovative Experience Platform to Include Mountain Sports, Grows Leadership Team
Awayco, an experience platform that connects adventure seekers with premium outdoor gear in key locations around the world, announced today that it has launched its mountain category in North America, Europe, and Japan, offering premium skis and snowboards, with mountain bikes coming soon.
Industry Veterans Launch RANGR Creative to Support Brands at Independent Retail
Focused on building brand awareness and driving sales at specialty retail, outdoor industry veterans launch a new category of marketing agency, RANGR Creative. With over 40 years of combined experience in the industry working for brands and retailers in sales and marketing leadership positions, Wes Allen, Matt DeWitte and Megan Baumeister have a unique blend of skills and knowledge. RANGR is committed to working with brands to build localized seasonal marketing campaigns at premium independent retailers.
Running Industry Association Announces the RIA KICK Show
The Running Industry Association (RIA) announced they will host a working show for their members titled, the RIA KICK Show. The inaugural show, to be held in June 2019 in Denver, CO, will feature 26 presenting brands and have space for 96 retail attendees.
The Outbound Collective Pursuit Series Partners With Impactful Organizations
The Outbound Collective adventure camp series, Pursuit Series is on a mission to create outdoors communities fueled by passionate, invested individuals and brands, and has strategically aligned with Run 4 All Women for the 2019 series.
Mammut To Open Sales & Marketing Office In Denver
Swiss outdoors brand Mammut on Friday announced a new regional sales and marketing office in Denver, CO. After assessing customer and consumer needs in North America, the brand is excited to branch closer to many key accounts as well as consumers utilizing life-saving avalanche gear.
Bass Pro Appoints Mike McDermott As New President
Bass Pro Shops said Michael P. McDermott, a former executive at the Lowe’s home-improvement chain, will replace Jim Hagale as president. McDermott will guide the next phase of the integration of Bass Pro and Cabela’s and accelerate the outdoor retailer’s omni-channel efforts.
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