L.L.Bean Gives $4 Million To Nonprofit Organizations In 2018

L.L.Bean announced year-end approval of its charitable program, contributing $4 million in grants, products and sponsorships in 2018 through its newly named L.L.Bean Outdoor Access Fund and L.L.Bean Community Fund. Grants included the National Park Foundation and The Trust for Public Land.

NSGA Launches Verified Independent Dealer Program

The National Sporting Goods Association (NSGA) announced the launch of its “Verified Independent Dealer Program.” This program will recognize the most qualified independently owned retailers and dealers in the sports industry.

Kettlebell Kings Rolls Out Live And Virtual Kettlebell Certifications

Kettlebell Kings recently developed both live and virtual kettlebell training programs that it will roll out via its training site: www.living.fit. Kettlebell Kings and Living.Fit are the first to host such virtual kettlebell certification programs, bringing in expert trainer Marcus Martinez to help further develop and manage the program.

Rabbit Signs On As Apparel Sponsor For Aravaipa’s Black Canyon Ultras

Rabbit, the California-based running apparel manufacturer, has signed on to sponsor another of Aravaipa Running’s signature events, the Black Canyon Ultras. Races of both 60 and 100 kilometers will be contested next month on the world class Black Canyon National Recreation Trail north of Phoenix, AZ.

Ironman Appoints Chief Merchandise Officer

Ironman, a Wanda Sports Holdings Company, announced the promotion of 25-year experienced retail executive Jennifer Mocerino to chief merchandise officer for Ironman. Mocerino has been responsible for the expansion of retail operations to 26 countries and over 150 events globally.