Life Fitness, Armah Sports Co. Enter Multi-Year Agreement

Commercial fitness equipment maker Life Fitness and Saudi Arabia-based fitness company Armah Sports Co. on Thursday announced they have entered into an exclusive, multi-year agreement whereby Life Fitness will fulfill all the equipment needs of the company’s 50 new smart sports clubs planned for roll-out in Saudi Arabia over the next five years.

Boardriders Launches Multi-Year Growth Agenda And Repositioning Of Key Executives

Boardriders, Inc., the owner of  action sports brands including Quiksilver, Billabong, ROXY, DC Shoes, RVCA and Element, announced that it is launching a multi-year growth agenda by investing in a range of strategic initiatives across seven major pillars, fueled by its substantial progress in integrating the Billabong acquisition onto the Boardriders platform.  In parallel, the company is also repositioning a number of key executives.

New Era Begins For Camber Outdoors

Camber Outdoors has a new executive director. Emily Newman was tapped to lead the nonprofit after the interim ED, Diana Seung, left to join Jack Wolfskin. With a tumultuous start to 2019 in the rear-view mirror yet still cognizant of past missteps, Camber believes it found the right person to lead the organization into this next chapter. Here’s what Camber shared about the news—including why a person of color wasn’t hired.

Apex Global Brands Cuts Outlook On Weakening Retail Conditions

Apex Global Brands, formerly Cherokee Global Brands, said it added a number of new licenses and product categories to support its brand portfolio that includes Tony Hawk, Hi-Tec and Everyday California in the second quarter while also reducing costs. Revenue guidance for the year, however, was lowered due to softness in U.S. retail and the impact of Brexit.

Rocky Mountain Underground To Open Whistler Location

Breckenridge, CO-based Rocky Mountain Underground (RMU), which designs and manufacturing skis and ski gear, will open a retail and hospitality space at the Canadian ski resort, Whistler Blackcomb, in Whistler, British Columbia.