Ironman has announced its Safe Return to Racing event guidelines, “a series of comprehensive operating principles prepared in accordance with industry standards for open air mass participation sporting events.”
Author: SGB Media
Columbia Sportswear’s CEO Speaks Out Against Racism
In a letter to employees, Tim Boyle, chairman, president and CEO, of Columbia Sportswear, said the company fully supports “all victims of racism and all who speak out and act against racial injustice.”
SweatWorks Acquires WodRocket
SweatWorks, the digital agency that created Conquest Events, has completed the acquisition of WodRocket, a leading functional fitness event platform.
L.L.Bean And National Park Foundation Receive 2020 Silver Halo Award
The National Park Foundation (NPF) and L.L.Bean were awarded the 2020 Silver Halo Award winner in the experiential/event category. In 2019, L.L.Bean leveraged its Find Your Park partnership with NPF to bring its S’more out of Summer campaign to life.
BPI Outdoors Hires Senior Marketing Manager
BPI Outdoors, a leader in muzzleloading rifles and accessories with the CVA, Powerbelt, and Durasight brands, hired Damon Bungard to the position of senior marketing manager.
NSGA Makes Changes To Board Of Directors
Three changes to the National Sporting Goods Association (NSGA) Board of Directors were made which include the start of a three-year term as Chairman for Pat Donnelley (Donnelley Sports, Inc.). Greg Miller (Universal Athletic) was selected as treasurer/chairman-elect and Ron Rugal (B&R Sporting Goods) joined the Board. Their appointments went into effect on June 1.
Roger Federer Ranked By Forbes As Sports Top Earner
Roger Federer became the first tennis player to rank as the world’s highest-paid athletes in Forbes’ 30-year history of ranking athlete earnings.
Sports Industry Takes A Stand Against Racial Injustice
Nike, Foot Locker Adidas, Brooks, Nordstrom, New Balance, and Under Armour were among the companies in the active lifestyle industry issuing statements and messages appealing for solidarity against racism amid the protests in the U.S. over the death of George Floyd.
NPD Report: Consumers Ready To Hit The Road This Summer
According to a recent report compiled by The NPD Group, key camping, RV, and road trip essentials are seeing double- and triple-digit growth as national parks and other areas around the country begin to reopen.
National Park Visits Show Some Recovery In May
National park visits were down 2.3 percent in May after falling 22.8 percent in April and 16.4 percent in March amid park closures and social-distancing restrictions, according to the National Parks Service.
NCAA Survey Shows Student-Athletes Grappling With Mental Health Issues
Since college sports were halted by the COVID-19 pandemic in March, most respondents in an NCAA student-athlete well-being survey reported experiencing high rates of mental distress. The survey, which was open from April 10-May 1 and had responses from more than 37,000 student-athletes, also showed 82 percent of respondents reported feeling positive or very positive about the support they are receiving from their coaches.
Roots Appoints Meghan Roach As Chief Executive Officer
Roots, the Toronto-based outdoor lifestyle brand, announced that after completing a search conducted by a leading international recruiting firm, the company’s Board of Directors has appointed Meghan Roach as chief executive officer. She replaces Jim Gabel.
NCAA Offers Guidance For Bringing Athletes Back To Campus
The NCAA Sport Science Institute, in collaboration with the NCAA COVID-19 Advisory Panel has released Action Plan Considerations to help schools mitigate risks of COVID-19 spread as staff and student-athletes return.
Report: 24 Hour Fitness Exploring Bankruptcy
24 Hour Fitness is considering bankruptcy protection that could come in weeks as it seeks a financing package to stay open after the coronavirus pandemic, the Wall Street Journal reported.
Earwear And Wristbands Drive Q1 Growth In Wearables
Global shipments of wearable devices grew 29.7 percent year over year during the first quarter of 2020 (1Q20) as total device volume reached 72.6 million units according to new data from the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker. However, the growth was disproportionately spread across the various form factors as growth in wristbands and earwear/hearables was more than enough to offset the decline from smart and basic watches.
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