In 2019, L.L.Bean leveraged its Find Your Park/Encuentra Tu Parque partnership with NPF to bring its S’more out of Summer campaign to life. The interactive and engaging campaign hosted five s’more-making pop-ups, known as Backyard Campsites, in Buffalo, NY; Boston, MA; Madison, WI; New York City, NY; and one at L.L.Bean’s Flagship campus in Freeport, ME.
Each Backyard Campsite integrated NPF’s Find Your Park ParkTracks installation, an audio experience, brings the natural and cultural sounds of the national parks to people that they may not be aware of.
“Appealing to all the senses, the National Park Foundation and L.L.Bean brought to life the sensory experience of making s’mores around the campfire in unexpected and creative ways reminding people about the power of spending time outside together,” said National Park Foundation President and CEO Will Shafroth. “The National Park Foundation is honored to receive this award with L.L.Bean for the S’more out of Summer x ParkTracks collaboration.”
“We are proud to expand and evolve our long-term partnership with the National Park Foundation to bring experiential outdoor projects like Backyard Campsites and ParkTracks installation to cities across America,” said Shawn Gorman, chairman of L.L.Bean and great-grandson of the company founder. “Getting outside is restorative to your mental, physical and emotional health, and this experience is another example of the innovative partnership we have with the Foundation with the goal to make the outdoors more accessible to everyone.”
The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing and presented by Engage for Good. This marks the 18th year that Engage for Good honors businesses and nonprofits with Halo Awards for doing well by doing good.
“If the COVID-19 pandemic has taught us anything, it’s the importance of companies leading with purpose. The companies that have been able to quickly pivot and make a meaningful impact are the ones that already had a strong corporate social impact foundation they could activate and further engage during this time of crisis,” said Engage for Good President David Hessekiel.
A total of 28 category awards will be given out to programs judged the best social impact campaigns of 2019 at the first-ever Engage for Good Virtual Conference which will take place on May 28.
“This year’s recipients provide tangible examples of effective and innovative purpose-driven efforts and demonstrate the many ways companies and causes can collaborate to create meaningful business and social returns,” said Hessekiel.
A list of the Halo Award winners can be found here.
Photo courtesy L.L.Bean