Author: SGB Media

“The inspiration behind the design of the [Asics’ Solution Speed FF 2] product comes from the players’ motion on court. When they dash or turn direction to glide across the court to win a crucial point, I always envisage invisible sparks that fly from their feet. We visualized that impression with radial lines that are […]

Primary Arms Optics named Terry Mears for the role of director of product marketing. In this position, Mears will lead Primary Arms Optics’ product strategy and development.

Cycling has always lived in the soul of the Adidas brand from the early 1950s when Adi Dassler began creating cycling footwear. And so, Adidas has decided to get back into the cycling business with its Road Shoe. In communicating with the cycling communities in Los Angeles, London and Germany, Adidas found that there was […]

Smith & Wesson Brands, Inc. reported sales vaulted 118.79 percent in the second quarter ended October 31 to $248.7 million compared with $113.7 million for the comparable quarter last year.

The Mirage Mox, dropping today, is the latest addition to PUMA’s growing collection of “Futro” shoe styles — fusing retro sneakers with futuristic inspiration and taking its design cue from the 90s-inspired running shoes. For close to a half-century, the Mirage has been in the Puma family first introduced as a lightweight track and field […]

Fashion designer Victoria Beckham and Reebok have once again collaborated on a new collection of gym-to-street wear-inspired pieces. In line with previous seasons, each style in Drop Four is vetted and worn by Victoria to ensure it reflects her vision. This approach is then fused with Reebok’s technology and innovation resulting in go-anywhere high-performance pieces. […]

GoPro Inc. shared that its GoPro subscriber count surged past the 670,000 mark due to record-breaking sales at GoPro.com during the Black Friday and Cyber Monday period.

  Phoozy is launching its Apollo II Series + Antimicrobial Thermal Capsule collection giving consumers a daily solution to keep their iPhones and Phoozy’s clean in the era of COVID-19. The capsule acts as a mask to keep germs and microbes away while also providing protection from heat, cold, droplets, and water. The capsule series […]